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Sport 2000’s CEOs Margit Gosau and Irina Andorfer discuss how AI assistants are shifting retail from search-based discovery to conversation-driven commerce.
UK streetwear retailer targets Leeds, Glasgow and Merthyr Tydfil with new stores, while upgrading two flagship Manchester locations.
The JD Sports-owned chain is accelerating into the space abandoned by Intersport, with 70 stores planned by 2028.
The international retail service organization grew at more than double the market rate, driven by outdoor and running specialization.
French sporting goods chain adds MediaMarktSaturn to its concession roster as it targets 150 German stores by end of 2027.
The 76-year-old UK specialist, which sponsored Team GB archers at Paris 2024, has appointed an administrator as orders face delays.
The world’s largest padel distributor positions its new flagship directly across from Tennis-Point’s Barcelona store.
The world’s third-largest sportswear brand marks its US retail debut 13 February with NBA All-Stars at a ribbon-cutting ceremony.
One of Central Europe’s leading sports retailers changes hands as Snipes founder Sven Voth and Factory Berlin’s Udo Schloemer acquire chain from Spar.
Paris Saint-Germain has launched its first permanent retail space in Hong Kong partnering with Fanatics China to reach its second-largest Asian fan base.
Spanish retailer dedicates entire building to sportswear, with major brands getting dedicated floors and expanded sneaker selection.
Xtep forms joint venture with Bonia Corporation in Malaysia, opening flagship store at Mid Valley Megamall as part of Southeast Asia expansion strategy.
Tennis Australia’s Fed Square pop-up blends merchandise, art, and activations to test if temporary retail can extend major events beyond venue gates.
Vertically integrated sportswear company Agilitas Sports opened its first 34,000-square-foot SportsYard store in Bengaluru on Jan. 7.
Spanish retailer opens seventh basketball store, solidifying its position as Spain’s leading basketball retailer.
JD Group is rolling out Fluent Commerce’s distributed-order-management (DOM) solution across Hibbett’s thousand or so US stores to power omnichannel fulfilment.
Swiss sportswear brand On has opened its first Spanish store in Madrid’s Salamanca district, covering 250 square metres over two floors.
Nike has launched a new women-focused concept store on London’s King’s Road, expanding its commitment to women’s sport and personalized retail experiences.
Shein has opened its first permanent store in Paris amid protests and police presence, facing a backlash against ultra-fast fashion.
Metro Brands has launched MetroActiv for athletic footwear and is expanding its Foot Locker and New Era partnerships.
Chinese sportswear leader Anta opens its first store in Paris, marking a major step in its global expansion.
The new Highstreet Gallery houses over 80 local and international brands.
Sports Direct’s new Liverpool flagship includes Everlast Gyms+, HYROX Performance Centre and immersive brand zones.
Beckham and BOSS debut their FW25 collaboration with an immersive pop-up in Shanghai, highlighting how Beckham’s fashion empire is expanding.
A French fashion collective has launched a petition to prevent Shein from opening at Paris’s BHV Marais department store.
The new entity is headquartered in Madrid, rather than Barcelona.
Shein will be opening physical stores as of November, starting in Europe.
Carlos Sánchez Broto is stepping down as CEO of the Spanish sporting-goods retailer.
Next year should be even more expansive, with 20 openings planned
XXL believes that the extension is an important signal from their new owner, Fraser’s Group, who took ower the majority ownership of XXL in May 2025.
The new location in downtown Waterloo combines the best of two worlds on approximately 200 sqm: cycling and running.
The news, analysis and competitive signals that matter — curated for industry professionals.
Sign up for freeEurope’s 20 largest sports retailers grew sales by 4 percent in 2024, with market leaders like Decathlon and JD Sports driving growth.
Nike and ASICS share exclusive insights into engaging consumers through physical activity marketing and communication campaigns.