Sport 2000’s CEOs Margit Gosau and Irina Andorfer discuss how AI assistants are shifting retail from search-based discovery to conversation-driven commerce.
Fabletics has crossed the billion-dollar revenue threshold and is now targeting aggressive store growth in the US and abroad, with new markets including India, the UAE and deeper penetration across Latin America.
Sports Direct and Everlast Gyms+ have opened the first integrated Frasers Group flagship outside the UK.
John Lewis launches Sports and Wellness departments at four UK locations as part of an £800 million transformation.
On’s simultaneous California and Brazil openings show density and market entry running in parallel.
Sports giant rolls out a discount-style middle aisle to lure price-conscious shoppers this summer.
A Canary Islands holdover from Sport Zone’s pre-JD Sports era is set to be folded into Sprinter.
Executives from both brands spoke at the World Retail Congress in Berlin on April 27, arguing that physical stores and community ties drive consumer retention.
Italian sneaker brand Golden Goose has opened its largest Asia-Pacific store in Beijing – a 475sqm experience flagship as HSG moves to unlock the brand’s China potential.
On’s 15th US store opened five days ahead of today’s Boston Marathon, marking an accelerating push into premium direct-to-consumer retail.
Spain’s competition authority moves to phase 2 review, saying Decathlon’s remedies fail to address market concentration risk in Tenerife.
The scavenger hunt needed police. The store needed a rethink. Nike’s Berlin relaunch delivered both.
The Täby opening marks the start of a store network overhaul for the Swedish sporting goods chain, with a new format built around Football experience, expanded footwear services and a revamped visual identity.
The German sportswear brand is piloting a multilingual Nvidia-powered assistant at its US flagship, with plans to scale across its DTC network.
The Swedish gym-wear brand names Belgium a 2026 priority and signs Brussels boutique studio GOBOX as its first local fitness partner.
The French online sports retailer brings its physical format to central Paris as part of a wider omnichannel expansion.
UK streetwear retailer targets Leeds, Glasgow and Merthyr Tydfil with new stores, while upgrading two flagship Manchester locations.
The JD Sports-owned chain is accelerating into the space abandoned by Intersport, with 70 stores planned by 2028.
The international retail service organization grew at more than double the market rate, driven by outdoor and running specialization.
French sporting goods chain adds MediaMarktSaturn to its concession roster as it targets 150 German stores by end of 2027.
The 76-year-old UK specialist, which sponsored Team GB archers at Paris 2024, has appointed an administrator as orders face delays.
The world’s largest padel distributor positions its new flagship directly across from Tennis-Point’s Barcelona store.
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Sign up for freeEurope’s 20 largest sports retailers grew sales by 4 percent in 2024, with market leaders like Decathlon and JD Sports driving growth.
On 13 July, SGI Europe and WFSGI hosted the 2. session of their Coffee Break Webinar Series, focusing on sports events as demand engines.