In addition to serving as the new corporate headquarters for the sneaker retailer The Athlete’s Foot, the two-story building located at 931 Monroe Drive in Atlanta, Georgia, includes a community center on the main floor. This space will be used to host various events, further embedding the company in the local consumer market. The new premises will also be home to the franchise’s inaugural corporate-owned retail outlet, which will function as a trial and training ground for new franchisees.
“We are thrilled to unveil our new US headquarters, flagship store, and community center in the heart of Midtown Atlanta,” said Matt Lafone, President and General Manager of the Americas for The Athlete’s Foot, in a statement. “This location is the first of its kind on Atlanta’s iconic BeltLine and will serve as a cultural hub for community engagement and deeper connectivity,” Lafone concluded.
The Athlete’s Foot, Atlanta.
Source: The Athlete’s Foot
The Athlete’s Foot, which operates 67 franchise-owned doors in the US, regularly works closely with communities to customize store designs and offer hyper-local assortments catered to local populations. This new store features nods to Atlanta with design elements on the walls that call attention to the city.
