Google is putting off until 2025 the deprecation of the third-party cookie in its Chrome browser, a plan we reported on in January. In its report for the first quarter of this year the company will be publishing the following notice:
“We are providing an update on the plan for third-party cookie deprecation on Chrome.
“We recognize that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers, and will continue to engage closely with the entire ecosystem. It’s also critical that the CMA [the UK’s Competition and Markets Authority] has sufficient time to review all evidence including results from industry tests, which the CMA has asked market participants to provide by the end of June. Given both of these significant considerations, we will not complete third-party cookie deprecation during the second half of Q4.
“We remain committed to engaging closely with the CMA and ICO [the UK’s Information Commissioner’s Office, which deals in ’data protection and information rights’] and we hope to conclude that process this year. Assuming we can reach an agreement, we envision proceeding with third-party cookie deprecation starting early next year.”
The CMA’s website devotes a page to Google’s reports and to its own account of the “Investigation into Google’s ‘Privacy Sandbox’ browser change.”
