Nautilus plans to focus on its branded consumer retail and direct businesses as it has agreed to sell some of its commercial fitness equipment operations to a company called Fit Dragon International. The $12.3 million deal includes certain assets of StairMaster as well as the licensing of indoor cycling Schwinn products for fitness centers, including assumption of about $1.4 million debt. Nautilus retains the rights to Schwinn products for home fitness. The deal should be concluded by the end of December. The divested commercial business caused a loss of $22.9 million for the third quarter of this year. Nautilus is still looking for a buyer for its remaining commercial assets, which include a factory in Virginia and its strength and cardio lines. Meanwhile, Bill McMahon has been promoted as senior vice president and general manager of Nautilus’ home fitness operations.

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