New Balance has teamed up with Joe Freshgoods, the Chicago-based lifestyle brand founded by Joe Robinson, on the return of the New Balance 1000.
The sneaker running style, originally released in 1999, has been reimagined for a new generation but with a “When things were pure” nostalgic influence, from the title of New Balance’s press release. The pack is a testament to the spirit of the late 1990s, with design curated to evoke nostalgia while embracing the future, said Robinson, who is also Creative Director at Joe Freshgoods. Each pair features embroidered “1000” and “JFG” branding, with a custom co-branded flame graphic sock liner.
The Joe Freshgoods x New Balance 1000 will launch exclusively on April 12 on the Joe Freshgoods website and globally on the New Balance website on April 19, 2024.
