Henner Schwarz has taken the helm at 21sportsgroup, a German sports retailer that operates both online and physical stores. The promotion came after the founding team of the online platform, Joerg Mayer and Michael Burk, resigned at their own request, citing their desire to undertake new businesses opportunities. Mayer was most recently the chairman of the supervisory board, while Burk held the position of managing director and chief executive.
Schwarz assumed the role of chief financial officer of 21sportsgroup last year while continuing as the CEO of Planet Sports, a position he had held since 2011. Planet Sports, which operates an online store as well as brick-and-mortar stores, was acquired by 21sportsgroup in 2015.
Apart from Schwarz, the new management team at 21sportsgroup will include Oliver Garnier, former head of buying and retail at Planet Sports, and Frank Zwirner, who oversaw the business at a subsidiary of the company, Mysportgroup. Matthias Bittner, who has been with the company since 2016, has taken over the position of chairman of the supervisory board.
Specializing in running, cycling, triathlon, outdoor and action sports products, 21sportsgroup is active under various banners and through various websites in the German-speaking countries as well as Benelux, France, Italy and Spain. In 2016, the German firm acquired Vaola, a German online sports retailer focusing on outdoor, running and football products. The group's portfolio includes 14 physical stores and a shopping club, Clubsale.
Last year, the company raised new equity of €15 million to supports its growth ambitions. Last July, it went through a new financing round with an “eight-digit figure,” led by Cipio Partners, as it broke ground for a new 30,000-square-meter logistics center, scheduled to go in operation in the spring of 2018.