Nike is one of the global brands that recently joined other brands at a meeting organized in London to commit to the use of 100 percent sustainable cotton by 2025. The high-level meeting, which took place in the presence of HRH The Prince of Wales on May 24, was organised by The Prince's International Sustainability Unit in collaboration with Marks & Spencer and The Soil Association. The 13 companies that signed the Sustainable Cotton Communique are Asos, Eileen Fisher, Greenfibres, H&M, Ikea, Kering, Levi Strauss & Co., Lindex, M&S, Nike, Sainsbury's, F&F at Tesco and Woolworths Holdings. Together these companies use more than 300,000 tons of cotton every year. The meeting was attended by representatives from these companies as well as senior representatives from non-governmental organizations (NGOs), standards agencies and the civil society, including Fairtrade Foundation, The Soil Association, The Better Cotton Initiative, Cotton Made in Africa, CottonConnect, Textile Exchange, Cotton 2040, and The Pesticide Action Network. Organic cotton allows reduction of greenhouse gas emissions and water consumption while virtually eliminating the use of pesticides. According to data from the Fairtrade Foundation, cotton covers 2.4 percent of the world's arable land but accounts for 6 percent of the use of pesticides globally. With around 2,720 liters of water needed to make just one t-shirt, cotton production is also heavily dependent on water.