Bauer Hockey, the world’s leading hockey equipment manufacturer, has appointed Gillian Meek as Executive Vice President and General Manager, effective September 2, 2025. In her new role, Meek will lead the Bauer brand and business, including strategy development and operating execution. She joins the Exeter, New Hampshire-based company with over two decades of experience in executive and global brand management.

Most recently, Meek served as CEO of Kamik Canada, Inc., where she built an executive leadership team under a new ownership structure and led a consumer-focused growth plan across product, marketing, and distribution. Before that, she was Global President of Keds, where she oversaw a turnaround and expanded the brand’s international presence. Her previous leadership roles also include Wolverine Worldwide, Stride Rite, Timberland and Reebok.

“It’s an honor and privilege to join such an iconic brand and company that’s been driving performance and elevating protection for almost 100 years,” Meek said in a statement. “I’m looking forward to building on this success and commitment to our athletes with the Bauer team.”

 

Topics