Canada-based performance running brand Ciele Athletics has appointed Corey Stecker as Global Head of Sales. Stecker brings 18 years of experience from VF Corp. brands including Altra, Smartwool, Icebreaker and The North Face.
Canada-based performance running brand Ciele Athletics has appointed Corey Stecker as Global Head of Sales. In his new role, he will oversee key accounts and direct growth across both retail and international markets.
Stecker is an industry veteran with extensive experience in the performance apparel and outdoor industries. Prior to joining Ciele, he spent 18 years at brands in the VF Corp. portfolio, serving in key roles at Altra, Smartwool, Icebreaker and The North Face. Throughout his career, he has focused on scaling brands, building partnerships with retail accounts, and aligning teams for strategic growth.
Ciele Athletics was founded in Montreal, Quebec, in 2014 by Jeremy Bresnen and Mike Giles. The brand offers high-performance headwear and apparel collections designed for runners around the world. Its products are available in more than 1,300 stores in 43 countries. Ciele Athletics is a B Corp-certified company.
Why it matters
Stecker’s appointment signals Ciele’s ambition to scale its retail presence and deepen international partnerships. His track record at major performance brands positions him to navigate competitive wholesale channels and expand the brand’s footprint in key markets.
The bottom line
With a seasoned sales leader at the helm, Ciele is positioning itself for accelerated growth in the increasingly crowded performance running category.
