GoPro has reorganized its senior leadership, naming finance insider Brian Tratt as its new Chief Financial Officer while elevating outgoing CFO Brian McGee to the role of President, effective March 17.
An insider bet on stability
Rather than recruiting externally, the California-based action camera manufacturer has turned to institutional knowledge. Tratt, 42, has spent more than 13 years at GoPro in a succession of finance roles — assistant controller, corporate controller, Senior Director of Financial Planning and Analysis (FP&A), and most recently Vice President of Finance since August 2024. Before GoPro, he spent six years at professional services firm KPMG in San Francisco.
McGee steps up, stays involved
McGee, 66, joined GoPro in September 2015 after a four-year tenure at semiconductor giant Qualcomm, where he held various senior business operations roles between 2011 and 2015. Over nearly a decade at GoPro he has served as VP of Finance, then SVP/CFO from 2016, EVP/CFO from 2018 and COO since February 2020. His new title — President and Chief Operating Officer — formalizes responsibilities he has long held while freeing him from the CFO function. His compensation structure and equity plan participation remain unchanged.
The decision to promote from within is part of GoPro’s commitment to return to growth in 2026, with the new MAX2 camera and Fluid Pro AI gimbal positioned as the commercial catalysts for that recovery.
