“As a global thinker and executive with multi-cultural experience, Naroo-Pucci will apply her skills to Merrell’s expansion as a lifestyle brand. Merrell’s strategic move into the lifestyle segment caters to the growing demand for versatile footwear that seamlessly transitions from outdoor adventures to everyday urban life. The brand is tapping into a trend where consumers seek products that support an active, outdoor-inspired lifestyle, even in their daily routines,” Merrell said in a statement.
“Naroo-Pucci’s experience spans more than three decades in brand creative excellence. Her specialties include design across performance and sport lifestyle products, brand creative and product storytelling, leading and building teams of world-class designers, establishing conceptual direction and product development knowledge,” the brand added.
Naroo-Pucci was most recently the Chief Product Officer at Mizzen+Main, a young menswear brand. She was also the Senior Vice President of Design, Menswear – North America for Calvin Klein and spent eleven years at Under Armour as Senior Creative Director and Vice President of Global Design Engine.
“From her depth of experience working globally across great brands, her passion for innovation and elevating design and a commitment to building high performing teams, she is going to help us continue to modernize the brand in order to attract the next generation of outdoor consumers,” added Merrell’s Global Brand President, Janice Tennant.
