All Wolverine Worldwide articles
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ArticleRunning reloaded: These shoe brands race ahead of the rest
The running shoe market is undergoing a shake-up – and lifestyle is becoming a key to success.
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ArticleKingmaker swings to a loss, for several reasons
The result marks a sharp turnaround from the HK$20.22 million profit recorded the previous year.
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News briefsWolverine Worldwide with two new board members
The US-based footwear group has expanded its board with two seasoned retail leaders experienced in brand strategy and omnichannel growth.
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ArticleSaucony and Merrell drive Wolverine’s Q1 growth
The US performance footwear group regained profitability in Q1, led by strong sales from its trail and running brands despite tariff-related uncertainty.
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News briefsSaucony exceeds 40% retail growth in China in Q1
MS Sports Company Limited reports retail trends for its core Xtep and Saucony brands.
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News briefsSaucony launches “Run as One” global campaign
The new campaign celebrates running as a collective experience that transcends physical activity and intersects with culture.
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ArticleOutlook 2025: Chances for the sporting goods industry
What does 2025 have in store for the sporting goods industry? Our comprehensive analysis finds six opportunities for growth.
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ArticleMerrell expands into lifestyle and hires a new Chief Product Officer
Merrell, the hiking and outdoor footwear brand owned by Wolverine Worldwide, hired Noreen Naroo-Pucci as Chief Product Officer to lead its expansion into the lifestyle segment.
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ArticleSaucony eyes easier sales comparisons, expanded US distribution in 2025
Parent Wolverine Worldwide believes the brand’s turnaround is underway and working thanks to new product introductions, design improvements and lower retail inventory levels.
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ArticleXtep Intl. moving forward with three-prong strategy in China
Saucony and Merrell generated a 72 percent year-over-year increase in sales in H1.
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ArticleSaucony making progress amid parent’s turnaround
Total sales for the brand under the Wolverine Worldwide umbrella fell by 28% in Q2 compared to the same period last year.
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News briefsWolverine Worldwide names new Chief Legal Officer and Corporate Secretary
Wolverine Worldwide has announced the promotion of Dave Latchana to the position of Chief Legal Officer and Corporate Secretary, where he will oversee a wide range of functions, including legal, compliance, corporate communications, risk management, ESG, security, and loss prevention. Latchana brings a wealth of experience to his new role, ...
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ArticleXtep Intl. annual profit hits all-time high
The Chinese group Xtep Intl., which took 100 percent ownership in the Saucony and Merrell businesses in China earlier this year, generated 7.9 percent operating income growth in FY23 to 1,579.9 million yuan renminbi (€201.5m) on 10.9 percent annual revenue growth to RMB 14,345.5 million (€1.83bn). The annual gross margin ...
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ArticleWolverine makes progress on turnaround but more bumps likely
Wolverine Worldwide’s CEO leads turnaround, aiming for $140M profit gains in 2024. Despite Q4 losses, strides made in inventory and debt.
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News briefsSweaty Betty welcomes Kerry Williams, CMO
Women’s activewear brand Sweaty Betty has appointed Kerry Williams as Chief Marketing Officer. Williams joins from Myzone Group, where she also served as CMO. Prior to that, she held the same role at Gymspin / Herd Brands, and her resume also includes over ten years at Nike in various positions. ...
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ArticleWolverine Worldwide sells Sperry to Authentic
Wolverine Worldwide has successfully offloaded its Sperry footwear brand to brand management firm Authentic Brands Group. Aldo Group, a Canadian retail group, has, at the same time, been appointed as the brand’s North American partner and will be responsible for wholesale, e-commerce and stores, Authentic said in a press release. ...
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News briefsXtep purchases Wolverine’s stake in joint venture
Xtep Intl. is paying Wolverine Worldwide $61 million for its share of a joint venture that the two companies established in 2019 for the distribution of the Saucony and Merrell brands in Greater China, Hong Kong and Macau. Additionally, due to the early success and profitability of the Saucony brand ...
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ArticleWolverine Worldwide lowers outlook as overhaul moves forward
Wolverine Worldwide’s Q3 results weren’t pretty, but they did exceed Street estimates on several fronts as the Merrell, Saucony, and Sweaty Betty parent moved forward with numerous initiatives aimed at reducing annualized costs by $215 million and turning the company’s fortunes in the right direction again. Net income slid ...
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AnalysisAnalysis: The top sporting goods industry performers by sales and profits in Q2 2023
Facing difficult year-over-year comparisons in many cases, 2/3 of entrants reported lower sales from Q2 2022. Find out more with our scorecard.
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ArticleWolverine’s new CEO to spearhead turnaround as Q2 results tumble
Chris Hufnagel, who was yesterday named the President and CEO of Wolverine Worldwide, Inc (WWW) with immediate effect following the sudden departure of Brendan L. Hoffman, faces numerous headwinds from day one, with the group’s Q2 figures now released. They range from getting inventory and debt to proper levels and ...
