Saucony has named Joy Allen-Altimare as its new Global Chief Marketing Officer, effective immediately. According to the Wolverine Worldwide-owned footwear brand, she will be responsible for developing and executing Saucony’s global branding initiatives, including brand positioning, direct-to-consumer strategies, advertising, digital strategies, international growth initiatives and expansion of the brand’s global heritage lifestyle business. She will report directly to Rob Griffiths, Saucony’s global brand president, and join the brand’s senior leadership team.
Allen-Altimare joins Saucony from Havas Media Network, where she was responsible for overseeing the agency’s client experience, growth and multicultural teams as the chief revenue officer of North America. Before that, she was the Chief Marketing Officer at Kindbody and Chief Revenue Officer at EHE Health.
