FP Movement has partnered with Asics, Hanes, HOKA, Sorel and now twice with On.
FP Movement, the activewear brand operated by Free People, has launched its second footwear collaboration with On, following the pair’s debut partnership earlier in 2026. The limited-edition collection pairs two styles, the On Cloudmonster 3 ($200) and the On Cloud X Tempo ($190), built around an Alpine Floral print inspired by wildflowers native to the Swiss Alps.
The Cloudmonster 3 is designed for everyday running, with a breathable knit upper, a rocker profile geometry and On’s triple-layer CloudTec cushioning system, offered in Ivory and Dusty Rose colorways carrying the floral motif externally. The Cloud X Tempo, a hybrid running and training shoe, carries the print as an interior detail rather than a visible design element. Both styles go on sale Sept. 3 for a limited run on FPMovement.com, On.com, and in select FP Movement and Dick’s Sporting Goods stores.
FP Movement’s partnership strategy
This is not a one-off. FP Movement has been stacking up sports brand partnerships all year. The label started out closer to fashion than performance, and these deals are how it is closing that gap.
In July, it teamed up with Asics for its first-ever footwear collaboration, with running and tennis styles sold through FP Movement, Asics and select Dick’s Sporting Goods stores. In May, it partnered with Hanes on basic tees and tanks. It has also worked with HOKA several times since 2022, and this is its third collaboration with Sorel. The names it keeps returning to are performance and outdoor brands, not other fashion labels.
The pattern is a familiar one in women’s activewear: a lifestyle brand borrows credibility and technical know-how from specialist sports names, while those brands get access to a different customer. But the real story here is that this is a repeat. Brands try a first collaboration all the time. They only do a second one if the first sold well.
FP Movement got its start in 2012 as an activewear category inside Free People before spinning off as its own brand in 2020. It has since grown into Hike, Run, Racquet, Studio and Ski categories, selling through its own stores and wholesale partners including Dick’s Sporting Goods.
