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Products
How sporting goods brands compete through product—covering innovation strategies, design development, materials breakthroughs, manufacturing advances, and launch decisions that create competitive advantage.
Latest
Roxy moves into fragrance and body care
ABG’s Roxy launches lip balms, body mists and candles through a female-founded fragrance partner – with a holiday collection already planned for autumn.
Wilson launches Blade v10
It is the most significant revision of its flagship tennis racket since 2006.
Macron's Eco 3D Knit: recycled jacquard meets football
Three high-performance materials made entirely from recycled polyester will kit out Macron partner clubs from next season.
Kiprun embeds wear sensor in running shoes
Decathlon’s running brand partners with London startup Movmenta on a shoe that monitors its own foam degradation in real time.
Adidas marks 25 years of Climacool with Shanghai relaunch
At a “Future Museum” event in Shanghai, adidas used Climacool’s 25-year history as a springboard for new footwear, apparel and 2026 World Cup products.
Sports companies are discovering the pet market as a growth area
From a niche market to a multi-billion-dollar industry: How sports companies are already making good money in the $270 billion pet market.
Strava and Mars team up on pet fitness
The world’s largest fitness social network partners with Mars on a pet activity challenge program – and uses the data to push for pet-friendly cities.
Nike’s World Cup kits have a seam problem
A shoulder seam defect on kits worn by England, France and Uruguay has put Nike on the back foot weeks before the tournament.
Ciele Athletics introduces the Icon running line
Heat-ready gear built for training and race day.
adidas 3D-prints a bespoke football boot
The brand’s new 3D-printed football boot is the second application of its additive manufacturing platform, Project R.A.P.
Judge vindicates Lululemon in Nike Flyknit lawsuit
A federal judge has invalidated Nike’s Flyknit patent claims, overturning a March jury verdict and $355,450 fine against Lululemon.
Versace and Onitsuka Tiger debut footwear collab
The TAI-CHI Sakura drops this Thursday – and shows how far Japan’s heritage sneaker brand has traveled from the track.
Nike opens Air Max design to global creatives
Eight designers from four continents will co-create 3D-printed Air Max styles at Nike’s Oregon campus ahead of Air Max Day 2027.
Myprotein and Champion unveil training range
THG Nutrition targets £100m in apparel sales through strategic heritage brand collaborations.
On replaces Cyclon program with resale-recycling scheme
Swiss brand replaces its Cyclon subscription with a trade-in, resale and recycling program, launching in Switzerland, the UK and the US.
Decathlon launches expert-backed 0–6 kids range
French sporting goods giant rolls out 20+ products for toddlers and infants, co-developed with pediatric and sports science experts.
Adidas launches first shoe for adaptive athletes
Developed over several years with GAMUT Management and adaptive athletes, including two Paralympians, the shoe launched globally on March 21.
H&M MOVE takes running collection global from Barcelona
H&M’s sport label staged a global event in Barcelona to unveil its spring running range, pairing a media presentation with a 5K community race.
Nike and Beats launch co-branded earbuds
In a first for Beats, the Apple brand shares its logo with Nike on the Powerbeats Pro 2, launching globally March 20 via Nike and Apple.
Reebok and GLDN PNT partner on padel apparel
The heritage sports brand joins the padel market through a performance collection with community-born activewear label GLDN PNT.
PSG launches second Limited creative drop
From PVC bags to hand-embroidered brooches, Paris Saint-Germain extends its fashion-meets-football creative lab with four new partners.
Puma and Ferrari launch China GP limited collection
A capsule timed to the 2026 Chinese GP channels Fire Horse imagery into Ferrari teamwear, distributing exclusively through Tmall and WeChat.
McLaren to launch golf equipment brand
The motorsport and supercar group targets premium golf equipment, with a dedicated CEO in place and a full product reveal set for April 29.
Advanced materials brand enters women’s activewear
The Hong Kong brand’s debut women’s range uses graphene-infused fabric designed to move from morning workouts to the office and back.
Nike grounds women’s streetwear in sport DNA
Nike’s new trio of women’s silhouettes fuses athletic DNA with streetwear aesthetics – with Noir releasing March 20.
Lidl’s carbon shoe tests limits of value sportswear
Carbon-plate shoe at €69.99 or less, Steffi Graf as ambassador: Lidl is repositioning Crivit — but running experts question whether the product fits the audience.
PUMA and Chinese foam specialist Shincell target NITRO
PUMA is establishing a joint materials lab in Suzhou with Chinese foam specialist Shincell to develop the next generation of its NITRO platform.
adidas bets on new foam for plate-free trainer
The German brand targets daily performance runners with a high-stack, unplated trainer built around a new proprietary midsole foam.
Lululemon targets men’s with new tennis tech
The Canadian apparel brand unveils upgraded sweat-concealing fabric as it works to rebuild momentum in men’s and performance categories.
Campaign spotlight: adidas’ celebrity cast for Spring 2026
Adidas Originals is tapping Hollywood cachet to reinforce the cultural standing of one of its oldest franchises.
Decathlon bets on airbag tech to widen safety
The French retailer teams up with an AI-driven wearable airbag specialist to bring elite-level fall protection to mass-market price points.
adidas Unveils Its First Truly Hybrid Fitness Shoe
As HYROX expands into one of the fastest-growing formats in global fitness, adidas bets on purpose-built footwear to claim a share of the market.
Barça wants to sell its self-produced kits – but how?
300,000 jerseys gathering dust. The club needs its sponsor’s green light—but will Nike say yes?
Volleyball finally gets its own female apparel brand
Corts, a female-founded LA label, enters a sport with 800,000 young US players and no dedicated apparel incumbent.
Babolat releases line of children’s racquets with Alcaraz
Five racquets designed specifically for children aged 4–13, inspired by the world number one’s signature gear.
Joma releases football-branded padel racquet
Spanish brand modifies Hyper Pro padel racquet with Premier League club colors following kit sponsorship deal, extending football partnerships to padel.
Kiabi launches new Ekstract sportswear line
The French retailer’s new technical sportswear line targets everyday athletes with accessible pricing across Europe.
EU’s new Ecodesign law takes effect
The new regulation requires companies to disclose discarded items and limit waste, with large firms required to comply by February 2027.
Lululemon releases new gym apparel in North America
The athleisure giant debuts PowerLu fabric technology in a collection developed with F1 star Lewis Hamilton.
Oakley Meta makes Super Bowl debut with AI eyewear
Oakley Meta’s first Super Bowl commercial features Spike Lee, Marshawn Lynch and Olympians across multiple sports disciplines using AI-powered athletic eyewear.
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