Reebok smartglasses go photochromic
Innovative Eyewear unveils photochromic Reebok smart glasses for gym training and indoor sport, plus Lucyd Boosters for louder audio.
Adidas, Harden unveil Harden Vol 10 signature sneaker
Adidas and James Harden reveal the Harden Vol 10 “Imma Be a Star,” celebrating a decade-long partnership with premium performance and lifestyle design.
NFL, Fear of God unveil luxury fanwear
The NFL and Fear of God have unveiled a premium team and NFL shield apparel collection, blending archival varsity style with 90s luxury.
Stöckli extends ski warranty to 4 years
Swiss ski maker Stöckli now offers a four-year warranty on all new skis, a first in the industry, signaling confidence in durability and quality.
Made Plus debuts at The Running Event
Made Plus unveiled Rippl, its first US-made running shoe, alongside new Bangr Pro pickleball and Velox TR training shoes at The Running Event.
Charles Leclerc launches CL16 fashion brand
Monegasque Formula 1 driver Charles Leclerc has launched his personal fashion brand, CL16, featuring a limited-edition collection of 12 1990s-inspired pieces.
StockX reveals 2025 sportswear resale boom
Detroit-based resale platform StockX reports 45 percent year-on-year growth for running-style trainers and triple-digit gains in trading cards and collectibles.
Union Binding Company launches its first snowboard boot
Union Binding Company has launched its first snowboard boot, the Reset Pro, through its new Union Boot Division, based in Italy’s technical footwear district.
Champion enters fragrance market
Revlon and Authentic Brands Group have announced a global fragrance license for Champion, the sportswear brand making its first move into the beauty category.
Stone Island and New Balance reunite
Stone Island and New Balance have unveiled a new take on the Furon v8 boot, blending cutting-edge performance design with streetwear innovation.
AC Milan and Rossignol launch ski capsule
AC Milan and Rossignol have teamed up ahead of the ski season for a limited winter capsule collection combining alpine performance with Italian style.
Adidas unveils 2026 World Cup kits for 22 teams
Adidas is unveiling its largest-ever national team kit collection ahead of the 2026 FIFA World Cup, featuring designs for all 22 partner federations.
Adidas x Miaou collection hits the market
Adidas Originals and Miaou’s debut collection, with a launch on Nov. 11, fuses motorsport aesthetics with bold feminine design in footwear and apparel.
Alibaba launches Milano Cortina 2026 line
Alibaba and the IOC have launched Milano Cortina 2026 mascot merchandise and the first Olympic jewelry line, exclusively on Tmall’s Olympic Flagship Store.
Peloton recalls 800,000 bikes
Peloton has recalled 800,000 bikes in North America to deal wit- seat post failures. The model in question is the original Bike, sold from 2018 to 2023. Free replacements are available.
Atomic enters apparel market to expand long-term brand strategy
Austrian ski brand Atomic will enter the alpine apparel market in winter 2025/26, marking its largest portfolio expansion in decades as the company aims to build a comprehensive winter lifestyle brand beyond equipment.
Kappa marks 25 years of Kombat line
Kappa is marking the 25th anniversary of its Kombat jersey with a Slam Jam collaboration honouring 18 football clubs that have shaped the line.
Playboi Carti, Mitchell & Ness unveil NBA line
Rapper Playboi Carti has teamed up with Mitchell & Ness, Fanatics and Complex for a bold NBA-inspired streetwear collection.
Amiri partners with FC Barcelona
FC Barcelona has signed a five-year deal with luxury label AMIRI to design formalwear for players, coaches and executives.
Nike and Martine Rose celebrate the world of gaming
Nike and Martine Rose have unveiled their 2025 Sport collection, which fuses athletic heritage, streetwear and gaming culture for connected athletes.
