Brands
Products
How sporting goods brands compete through product—covering innovation strategies, design development, materials breakthroughs, manufacturing advances, and launch decisions that create competitive advantage.
Latest
Bogner launches Chalet Icons winter collection
A shearling and knitwear line targets après occasions, while the race-team contract keeps sport at the core of the brand.
Puma’s most efficient road shoe isn’t race legal
Two fused carbon plates and a €350 price tag: PUMA’s Fast-RB Nitro Elite 2 is built for running economy, not competition.
Re/Icons: Moncler builds a wardrobe from its archive
Cher, Grace Jones and Jennie front a Re/Icons season that adds skirts, T-shirts and sunglasses to four old Moncler jackets.
Salomon and MM6 Maison Margiela add two new shoes
The Fall/Winter 2026 collection arrives Oct. 22 and Nov. 17, with a €440 leather Crossderby and a padded XT-Boot.
Harden’s first Adidas shoe is back, and cheaper
Ten years on, the Vol. 1 comes back almost untouched, with new foam and a $140 price tag below the Vol 10.
The insole market leader steps onto the court
The estimated market leader adds court sports to its range while its home-scan personalization earns TIME recognition.
Garmin takes its fitness model to the MARQ line
The third-generation MARQ adds an ECG app and training metrics, and ties its inReach and golf features to paid subscriptions.
Under Armour shows Rebel Daughter range in Shanghai
Martial arts, dance and good-luck symbols: Rebel Daughter, Under Armour’s collection with Feng Chen Wang, is due in Singapore later this year
The PUMA Speedcat revival runs on a K-pop world star
Three BLACKPINK members now work with rival sportswear brands. PUMA puts Rosé on two Speedcat releases in a week.
Salomon courts women through color
The new capsule with FP Movement is a small release aimed at a big shift: women are reshaping who buys Salomon’s sneakers.
Ciele Athletics designs for runners after dark
The Montreal brand adds new caps, tops and tights to a reflective capsule that debuted in autumn 2025.
Ilia Topuria takes Montirex from the gym to the office
A household name in Spain, the MMA champion fronts a capsule for work and training. Behind it sits a £129.3 million UK brand.
Solestar launches carbon-core football insole
Priced at €99, the insole fits boots from several makers. RB Leipzig captain David Raum is Solestar’s first football ambassador.
The challenger meets the giant: Distance and Asics
ASICS and French retailer Distance launch a first collection inspired by Iten, Kenya, where Distance runs a social enterprise.
On and Zendaya go from surrealism to martial arts
A mini action movie shot in Prague’s brutalist architecture adds a new genre to On’s growing library of Zendaya films.
adidas opens Home of Innovation technology lab
As materials, data and iteration speed drive differentiation, adidas shows how it works, citing 200 wins and 24 world records.
Head relaunches iPrestige and Prestige MP Limited
Both racquets launched globally Oct. 1: they draw on 2001, upgraded for both the nostalgic and the new players.
JOOLA POWER FX: player demand meets foam construction
The American-owned brand says foam reached market only once the material could deliver feel as well as power.
From comfort to speed: Skechers joins super shoe race
The brand’s first super shoe weighs 5.9 oz in a men’s size 9 and is built for 5K to marathon distances.
Nike wants a race shoe for every runner
Nike says the entry model grew from runner feedback in China and that it tested the price with North American runners.
Under Armour folds plant-based UNLESS into UA.com
The plant-based brand it bought in 2024 now sells through Under Armour’s main storefront.
Abercrombie & Fitch’s YPB partners with fitness-studio chain
Abercrombie & Fitch’s activewear sub-brand, YPB, is partnering with boutique interval-training studio Barry’s on a multi-season capsule collection, with sales launching Oct. 1 through both brands’ retail channels and a pop-up activation timed to Austin City Limits.
adidas and Entire Studios launch second fashion collection
The Los Angeles label’s second adidas collection turns training pieces into a wardrobe you never have to change out of.
Onitsuka Tiger dresses up for its standalone future
A full wardrobe, a new stripe and a Honda collab: Onitsuka Tiger builds the luxury case for its standalone company at Milan Fashion Week.
Decathlon takes the future of cycling onto the train
Decathlon and Alstom picture a frictionless bike and train commute
Lacoste launches first padel collection
Two racquets, shoes, a bag and apparel. Lacoste is in padel, and the rackets come from a company it already owns.
PUMA signs global fragrance deal with Interparfums
Interparfums will create, produce and distribute PUMA scents worldwide through 2037, with a first launch due in 2027.
Columbia decides the city counts as terrain
Columbia’s Street Tech range moves its full trail technology onto city pavement
Nike gives Caitlin Clark her own signature shoe
The Caitlin 1 arrives with an 18-piece apparel line as Nike defends its lead in women’s basketball footwear.
Jordan Brand steps into strength equipment
The Jumpman logo lands on dumbbells and squat racks as Jordan Brand opens a new hardware chapter.
New Apple Watch ties in with US bloodwork lab
Apple has partnered with US lab-testing firm Quest Diagnostics to let users order at-home tests via the Health app for $119.
Primark launches Form activewear sub-brand
A satirical omnichannel campaign backs Primark’s first standalone activewear line, aimed at shoppers priced out of premium sportswear.
FP Movement and On launch second sneaker collab
A second footwear drop with On is less about design than what repeat collaborations reveal about FP Movement’s strategy.
Moncler and Fragment launch new Fujiwara capsule
A gondola, a sukajan and a Japan-first release calendar say more than the mood board lets on.
adidas brings CLIMACOOL cooling to US Open tennis
Running, football, now tennis: CLIMACOOL keeps showing up, part of a platform adidas has been building all year.
Closing the distance: inside LTP’s clubhouse in Saigon
LTP Group has opened a dedicated development space in Ho Chi Minh City that compresses performance apparel sampling from months to fourteen days.
ASICS lights up US Open night sessions again
Purple tones, cationic yarn and two new shoes: ASICS’ night-session collection gets a sequel.
Federer’s Hall of Fame week is also an On brand moment
A tribute night, an On limited edition sneaker and a Basel film show why Federer remains tennis’ clearest role model.
Altra splits its carbon plate to make shoe faster
The cut sits under the big toe. The Vanish Carbon 3 is Altra’s fix for a stiffness problem that every other super-shoe brand seems to have ignored.
On, FKA twigs and the art of recovery
Recovery, folded into training, is On’s new engine beyond running.
SGIE Daily Digest
Stay informed. Stay ahead.
Every weekday in your inbox.
The news, analysis and competitive signals that matter, curated for industry professionals.
Sign up for free
Intelligence, analysis and advice for the global sporting goods industry.
TOPICS
Corporate and FinancialRetail and Supply
Marketing
Consumer
People and HR
Events and Trade Shows
Legal
CSR and Sustainability
Technology and AI
Asia-Pacific
Athlete economy
China and APAC
MARKET ANALYSIS
Analysis and dataIndustry Scorecards
Reports
Case Studies
SERIES and SPECIALS
FIFA World Cup 2026Winter Olympics 2026
Circular Economy
Impact of Sports
Redefining CSR 2025
SUBSCRIPTIONS
Membership plansFAQs
ASK SGIE AI
For premium subscribersABOUT US
About usNewsroom and Contacts
Media solutions
- COPYRIGHT © EDM PUBLICATIONS GMBH
- Contact Us
- FAQS
- Terms and Conditions
- Privacy & Cookies Policy
- Impressum
- Issues
- Topics A-Z