A Paris-Marseille creative community built around offline runs and shared dinners has become H&M’s latest collaborator.
H&M has launched a joint collection across its MOVE and HOME divisions in partnership with Solar Club, a Paris- and Marseille-based creative community founded by Anne-Laure Faou and Alice Gerault. The assortment, spanning performance sportswear, swimwear, casual apparel, tableware and beach textiles, went live June 4 on hm.com.
The release combines 20 pieces from H&M MOVE with a nine-piece H&M HOME capsule in stoneware, stainless steel and raw cotton. H&M said the concept is built around Solar Club’s offline gatherings, including post-run breakfasts and outdoor dinners, positioning the range as a day-to-night lifestyle proposition.
The collaboration also serves as a branding play for H&M MOVE, tying its sportswear offer to a broader wellness-and-community narrative that premium activewear brands have leaned on in recent years.
The palette is muted and sun-washed, with deeper tones including chocolate plum and a recurring sun motif. Campaign imagery and film were shot in the Marseille region.
Solar Club is a Paris- and Marseille-based creative community founded by Anne-Laure Faou and Alice Gerault. It operates at the intersection of movement, art, design, fashion, and hospitality, building offline gatherings as its core format.
