Reebok’s first dedicated padel apparel venture – developed with community-native label GLDN PNT – signals the sport’s growing appeal to heritage brands seeking new growth categories beyond their traditional strongholds.
Reebok has teamed up with racquet-sports activewear label GLDN PNT to release a co-branded performance apparel collection for padel players, the companies said on March 16, 2026. The line is available immediately and will be sold exclusively via GLDNPNT.com.
A move into a fast-growing category
The partnership marks Reebok’s first dedicated push into padel, as participation in the sport has expanded across Europe and Latin America over the past decade and attracted increased interest from sporting goods brands.
Instead of developing a padel-specific range internally, Reebok has opted to work with a specialist label founded around the sport. GLDN PNT positions itself as a padel-first performance brand, a profile that gives Reebok immediate category credibility as it enters the segment.
Five pieces, performance-focused
The Reebok x GLDN PNT collection comprises five items: the ID Train Short Sleeve Tech Tee, Speed Racer Tank, ID Performance Tech Tee, ID Train Tri Back Bra and WOR 9 in Woven Short. Each piece is designed around on-court demands, combining technical fabrics with a functional aesthetic intended to serve both competitive and recreational players.
GLDN PNT gains scale; Reebok gains credibility
For GLDN PNT, access to Authentic Brands Group’s Reebok distribution infrastructure and brand recognition is a clear accelerator. The arrangement follows a model increasingly common in sport’s emerging categories, where a community-native brand provides authenticity and category knowledge, while an established name brings marketing muscle and distribution reach. Whether the partnership extends beyond a single collection has not been disclosed.
GLDN PNT is an activewear label founded within the padel community and built around the sport’s specific performance demands. Its range focuses on technical apparel engineered for racquet sports, combining functional design with a distinct aesthetic. The brand positions itself as both a product label and a community platform for padel players.
