Puma continues the global “Puma Social and After Hours Athletes”...

Puma continues the global “Puma Social and After Hours Athletes” campaign. The focus this year is on the role of teammates. The title of the new campaign is “Here's to Teammates.” The fall/winter 2012 campaign will highlight some unlikely players and characters as they demonstrate how their skills can be integral to making up a team of “after-hours athletes.” In the framework of the campaign, Puma launched the fall/winter Puma social collection during the Bread & Butter trade show in Berlin. In the style of the well-known Panini pictures, diverse characters like the Team Mom, the Unexpected Pro and the Up for Anythings are displayed wearing different items of the new Puma social collection. Puma also organized a sweepstake during the Bread & Butter trade show with the chance to win a spot in the next shooting for the Puma social campaign to be held in the U.S. Visitors could have their photo taken, to be uploaded on social media channels, at the Puma stand during the B&B show. Customers not visiting the fair could upload their picture on the website. Puma Germany and Puma North America will select the winner until Feb. 10. The Puma social campaign consists of diverse events to be held globally. For example, on Jan. 26, Puma will be the apparel sponsor at a table tennis charity event to take place in New York. Last month, Puma social events were organized in Singapore, Malaysia, Hong Kong, South Africa, and in November in Italy, Australia, the U.S., Ukraine and China. The events feature musical entertainment and the chance to play table tennis, darts or table football. On a dedicated website, consumers can follow the worldwide campaign and read reports on the parties held in the past. The events will continue this year, with a special focus placed on the Olympic Games held in London. Billboard advertising supports the events to be held during this year and Puma also plans to invest in TV advertising in 2012 in the framework of the European Football Championship and the Olympic Games. Testimonials will feature in the TV campaign.