Puma has struck a licensing deal with an anime series, One Piece, and thus presumably with some combination of the Japanese manga artist Eiichiro Oda, the Japanese publishing company Shueisha and the Japanese animation studio Toei Animation, part of the Toei Company. One Piece was recently adapted for live action by Netflix.
“Scenes and characters” from the show appear on T-shirts, hoodies, the T7 tracksuit, a backpack, a bucket hat and suede shoes, with Puma’s wordmark combined with the series’s logo. The collection was released on March 23 and is available on Puma’s website, at Puma flagships and from certain retailers.
