Quiksilver aims at regaining control of its brand in China but is locked in a 10-month legal dispute with its Chinese joint venture partner Glorious Sun Licensing (QGS). QGS is refusing a $12.5 million buyout offer from Quiksilver for 50 percent of the joint venture and terms that would provide the Chinese partner with a new license “on commercially reasonable terms based on similar licensing relationships in the PRC,” according to court documents. In March, Quiksilver notified QGS that it no longer wanted to pursue the joint venture. The two parties have been seeking arbitration in their respective home markets over the dispute ever since.

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