Authentic Brands Group announced a new collaboration with eyewear manufacturer and distributor Mondottica Group for Reebok. Under the partnership, Mondottica will handle the design, production and distribution of Reebok-branded eyewear and sunglass products for all ages.
“Through our partnership with Mondottica Group, we’re expanding the Reebok brand into the realm of eyewear,” commented Steve Robaire, EVP of Reebok at Authentic. ”This product offering allows us to provide our consumers with high-performance, stylish eyewear that complements their active lifestyles.”
The Reebok eyewear line will feature 24 models for optical and 16 for sun, catering to both men and women.
Tony Pessok, CEO of Mondottica Group, emphasized the significance of the collaboration: “Reebok is one of the world’s most respected sports lifestyle brands. Mondottica Group is extremely pleased to sign a global eyewear partnership with Authentic and to have previewed the debut 2024 collection of sports-inspired eyewear at the MIDO Eyewear Show.”
