Paris gives it a football market and a Paris Saint-Germain audience to test the London store format in continental Europe.
Fanatics Collectibles will open a 5,500 square foot store on Rue Saint-Lazare in Paris on Oct. 23, its second global flagship store after London, and its first site in continental Europe. The footprint matches the London store on Regent Street. The company lists trading cards, stickers, memorabilia, singles and collector supplies in the assortment, with live breaking sessions and release events in store.
The company reports French sales up 55 percent in 2025; currently one of the company’s strongest European markets. The London flagship, open since April 2025, has welcomed more than one million visitors, with weekly footfall reaching 20,000 at peak. Neither figure is independently audited.
What the store stocks. The Paris assortment runs across Paris Saint-Germain, the UEFA Champions League, Formula 1, the NBA, the NFL and MLB, alongside entertainment properties including Disney, Marvel and Star Wars. Fanatics Collectibles holds exclusive licensing agreements across major sports and entertainment properties, which gives its owned stores an assortment built largely on rights the company controls rather than on third-party supply.
The wider European expansion. SGIE reported in August 2026, in an interview with Chris Smith, Vice President, International Growth & Strategy at parent company Fanatics, that international commerce accounts for roughly 15 percent of the group’s commerce business, with international sales growth of more than 35 percent since 2024. Smith described Europe, including deals with the DP World Tour and Ryder Cup Europe, as the company’s largest growth opportunity.
Location. The site sits near Gare Saint-Lazare, one of the busiest rail stations in Europe. Paris Saint-Germain is the domestic club with the largest international following, and France is among the largest football markets in Europe.
