The purchase of Ecom Team’s bankrupt estate brings new opportunities for the footwear e-com specialist Footway.
The Swedish e-commerce footwear specialist Footway has raised SEK 100 million in connection with the purchase of Ecom Team’s bankrupt estate. Footway used the money to acquire a logistics facility in Eskilstuna.
The 48,000 square meter Autostore facility is located 100 km west of Stockholm. The company had previously leased the warehouse, which is said to be a central part of the logistics hub that has been built up for customers. The idea behind the purchase is to secure the long-term operation of the facility and reduce rental costs.
This will enable Footway to offer its customers, e-commerce companies in the footwear trade, an MSC (Multi Sales Channel), which Footway believes is the “next generation dropshipping solution” and which, according to Footway, will eliminate many of the challenges long associated with the model. With MSC, e-retailers can easily sell their own products via other sites, such as the marketplace solutions used by Amazon, Asos, and others. Or they can broaden their range by selling products from Footway’s network. According to the company, Footway’s MSC system will offer 1–2 day delivery within the Nordic region and Europe. Quality-assured products with over 300,000 items are already available today. No capital tied up, as e-commerce customers can sell their products without holding any stock themselves.
“MSC will mean higher quality, faster deliveries, and a significantly better customer experience than traditional dropshipping can offer,” says Daniel Mühlbach, CEO of Footway OaaS AB. “We see great potential for MSC to become a growth engine for the entire e-commerce industry.”
