Decathlon’s performance running brand Kiprun is set to enter the US market in April 2026, launching new road and trail shoes through specialty retailers and online channels.
Kiprun, the French running brand developed within Decathlon, will officially launch in the United States in April 2026, marking a major milestone for the company’s global expansion. The brand, trusted by elite athletes and everyday runners across 70 countries, aims to bring its democratizing approach to high-performance footwear to one of the world’s most competitive running markets.
Three product lines for different running needs
The US debut will feature three core product franchises:
- KIPRIDE – Everyday Run: maximum comfort for daily and recovery runs
- KIPSTORM – Training and Racing: ultralight, propulsive design for speed and race performance
- KIPSUMMIT – Trail Running: cushioning and traction for varied terrain
Performance technology meets accessible pricing
These models combine advanced performance technology, sustainable materials, and athlete-driven design, tested on iconic French routes from Chamonix trails to Lille roads. Prices will remain accessible, reinforcing Kiprun’s mission to deliver elite-level solutions without premium pricing.
Strategic retail partnerships and direct sales
Distribution will include specialty run retailers such as Running Warehouse and Run Moore, alongside Kiprun’s own e-commerce platform. “Entering the US is a major milestone for our brand,” said Julien Vancauwenberghe, Chief Marketing Officer at Kiprun. “We’re excited to democratise high-performance running and inspire one of the world’s most vibrant running communities.”
Building on European success with elite athlete partnerships
The launch builds on Kiprun’s growing reputation in Europe, where it collaborates with Olympians and world champions like Jimmy Gressier and Blandine L’Hirondel. Founded in 2008, the brand reflects Decathlon’s ethos of accessibility and innovation, aiming to support runners at every level.
About Kiprun
Kiprun is Decathlon’s expert running and trail brand, present in 70 countries. Its mission is to democratize high-performance solutions for runners worldwide, combining durability, fair pricing and athlete-driven design.
