At its general meeting last month, the Spanish Association of Sporting Goods Manufacturers and Distributors (Afydad) reported several figures from the country’s sports market for the full year 2023, presented by Toni Amat, who leads the studies department at Interempresas and is editor of the platform’s magazine, Tradebike & Tri.
Sales of sporting goods were up 2.59 percent to €9.223 billion. Within the category, the sports channel was down 0.25 percent to €6.896 billion, while the alternative channels (shoe stores, boutiques, toy stores, etc.) were up 4.25 percent to €1.011 billion and the vertical channel (clubs, gyms, etc.) up 18.79 percent to 1.321 billion.
Cycling had the largest market share, amounting to 28.57 percent, or €2.636 billion, but its sales were down 2.88 percent year-on-year – because of the price war brought on by overstock.
Afydad reports that narrowed margins led to a 5.84 percent year-on-year decline in the number of sports stores in Spain, which now totals 8,210.
Afydad says it will increase its promotion of the Spain Is Sport brand for its Outdoor, Pádel, Fitness, Bike Teams and Equipment verticals and has added one more: Spain Is Sport Women.
