Go Sport announced its plans to expand into Iraq. The expansion is part of Go Sport’s broader growth strategy following the brand’s acquisition by the Qatari company Al Manainin in April 2023. The focus is on bringing authentic, high-performance sporting goods to emerging markets in the region and providing exceptional retail experiences.
“We are thrilled to bring Go Sport’s unique retail experience to Iraq,” said Tom Foley, CEO of Go Sport. “Our commitment to authenticity and performance-driven products aligns perfectly with the growing demand for quality sports goods in this dynamic market. This new expansion in Baghdad is just the beginning of our journey in Iraq, and we look forward to expanding our presence further.”
The new Go Sport store is poised to be the premier destination for sports enthusiasts. Located in the heart of Baghdad, this new branch will offer a wide range of high-quality men’s, women’s, and children’s apparel, footwear, and accessories across various sports categories, including running, training, football, swimming, rackets and lifestyle.
The expansion plans into Iraq are made possible through a franchise agreement between Al Mana and International Venture Investment Holding (IVI Holding), a large family-owned business in the MENA region (Middle East and North Africa) with diversified investments in various sectors, including retail. IVI Holding’s extensive experience and presence in the region will play a crucial role in Go Sport’s expansion in Iraq.
