Retailer

Sports Direct opens an “elevated” flagship store in London

2021-06-18T17:06:00

As part of the chain’s “elevation strategy,” Sports Direct is reopening its flagship store on London’s Oxford Street, which it inaugurated in 2014, after a major £10 million (€1.2m-$1.4m) refurbishment carried out in the last six months during the recent Covid-related retail lockdowns. Two other flagship stores are due to ...

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