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News briefsDecathlon plants padel flag at UK’s first pro tour stop
With UK padel players topping 1 million this year, the retailer is counting on Olympia London to convert fans into customers.
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News briefsNike and Hyperice launch heated, vibrating slide
New $249 Air Zoom Hyperslide combines Nike cushioning with Hyperice heat and vibration recovery tech
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News briefsUnisport hires ex-Dick’s eCommerce chief as global CMO
Denise Karkos moves from Dick’s Sporting Goods to lead marketing at Innova Capital-backed Unisport
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News briefsMarathon Tours launches Greek Odyssey Running Festival
The running travel operator’s new event pairs ancient landscapes with the Athens Marathon.
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ArticleWorld Cup jersey boom is real, but will it last?
adidas confirmed record sales. Route and Syndigo say fulfillment, returns and product data decide if it holds
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C-Suite InterviewMacron: the brand that grew by saying ‘no’
Macron’s Chief Brand & Communications Officer Angelo Marino explains why 22 years of organic growth start with knowing when to refuse.
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News briefsBritish Cycling, Lloyds Bank declare war on the sofa
The free Sofa to Saddle app aims to turn sofa hours into pedal strokes, with one million new riders targeted by 2028.
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News briefsFrasers’ Hugo Boss plan goes beyond ownership
A reported plan to install Frasers CEO Michael Murray as Hugo Boss CEO shows that the retailer is treating equity ownership as inseparable from operational control.
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News briefseVent tests PFAS-free scale in China
The deal puts PFAS-free materials in front of a mass-market Chinese audience
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ArticleEl Corte Inglés seeks to invest more
The Spanish department store group will ask its board in September to raise investment in AI, e-commerce and logistics.