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ArticleLondon Team Time Trial for Tour de France Femmes in 2027
Tour de France Femmes avec Zwift will hold its first-ever team time trial in central London on Aug. 1, 2027, as both Grand Tours begin in the UK.
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News briefsNew Balance targets $10bn revenue in Middle East push
The MEAI region grew 35 percent in 2025, outpacing all other markets, as the brand opens its first Grey Store concept in Doha.
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ArticleLululemon adds Unilever veteran to board
Former Unilever Chief Growth & Marketing Officer joins lululemon’s board as the brand extends a five-year governance overhaul.
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ArticleOn Holding’s impact report: where it falls short
The Swiss brand missed its living wage target, replaced Cyclon subscription with a broader resale-donation-recycling model and saw absolute emissions rise.
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ArticleGeopolitics opens India’s door to Anta
The Fujian-based group plans 10 stores by March 2027, positioning Anta in India’s premium sportswear segment as bilateral tensions ease.
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News briefsASICS builds elite lab where it all began
ASICS is building a dedicated facility in Kobe for elite athlete footwear and rapid prototyping, due to open in December 2027.
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ArticleColumbia’s summer proof: rain, fire, sauna in the desert
Two new films from adam&eve\TBWA extend Columbia’s “Engineered for Whatever” platform into summer — with a flamethrower, naturally.
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ArticleActivewear brand LSKD in recycled nylon deal
Australian activewear brand LSKD will transition product lines to enzymatically recycled nylon from 2028 under a decade-long supply deal.
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News briefsGolf tour goes orbital with Amazon satellite deal
The DP World Tour will run on Amazon’s LEO satellite network at 42 tournaments — a claimed first for professional sport.
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ArticleHow K-pop is selling F1 merch, and why it matters
K-pop fandoms and Gen Z identity are turning F1 team merchandise into a premium category. The sporting goods industry is taking notes.
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