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  • Article

    Decathlon closes its U.S. stores but remains in the country


    Decathlon has announced that it will close its only two existing stores in the U.S. – both located in the Bay Area of San Francisco – at the beginning of this year, while focusing on sales online and continuing to work through a growing number of retail partners - including ...

  • Article

    FESI criticizes the European Parliament’s action against online fakes


    FESI, the European Federation of the Sporting Goods Industry, had already expressed mixed feelings last month about a report issued by a committee of the European Parliament about the European Union’s proposals for a Digital Services Act (DSA). In spite of some positive amendments, it is now regretting the absence ...

  • Article

    Snowy winter supports sporting goods sales in Russia


    In some Russian regions, consumer activity in the sporting goods market has nearly doubled thanks to snowy winter conditions during the current winter season. It has been particularly strong over the online channel. Ilya Titarenko, director of the distribution department of Sportmaster, the country’s leading sporting goods retailer, confirmed that ...

  • Article

    Peloton denies plans to pause manufacturing


    While confirming that it is re-evaluating its organizational structure and the size of its staff, Peloton Interactive denied a new report that it was going to temporarily halt production of its stationary bikes and treadmills in response to softening demand. John Foley, co-founder and CEO of the American connected fitness ...

  • Nike

    Nike reviews changes in its distribution apparatus


    On Jan. 19 Nike published a run-down of the changes it has made to its supply chain since mid-2020, when “consumers across all segments immediately shifted to digital engagement.” The company refers to this digital direct-to-consumer (DTC) operation as the “Sole Train” – no doubt a punning reference to Soul ...

  • Chinese flag - Alejandro Luengo - Unsplash

    Winter Olympics may revive a languishing ski market in China


    The emerging Chinese alpine skj market currently represents only about 3 percent of the global market, about twice the level of 2015, when we issued a big market research report on the broad Chinese sporting goods market in collaboration with ISPO. It has been languishing lately, but there is strong ...

  • ISPO_Award22_W_Label

    The first winners of the 2022 ISPO Awards


    The ISPO Group has announced the first winners of its revamped ISPO Awards. The modernized version of the award show, which – in its previous form – has been part of ISPO since 2011, will now be presented throughout the entire year and judged by a jury comprising members of ...

  • McKinsey - sporting goods 2022

    McKinsey sees continued growth and polarization in the industry


    The gap between the winners and the losers in the sports apparel and footwear sector has increased and will continue to increase, according to McKinsey & Company, based on a survey conducted for the World Federation of the Sporting Goods Industry (WFSGI) which highlighted some key trends. The findings will ...

  • Article

    Peloton raises prices, contemplates restructuring


    The former star of the connected fitness industry and the stock market has asked McKinsey & Co. to review its cost structure with an eye toward cutting overheads by shutting down its new in-house apparel division, which is in litigation with Lululemon, and by eliminating some jobs, according to a ...

  • Article

    Chinese sports companies are doing relatively well


    Some Chinese sports companies indicated that their results improved in the fourth quarter of 2021, just as China’s National Bureau of Statistics announced a better-than-expected increase of 4.0 percent in the country’s gross domestic products for the period, in spite of Covid and other challenges, leading to a growth in ...

  • Article

    Lockdowns affect Shenzhou’s sport apparel production


    Shenzhou International, a major Chinese sports apparel manufacturer that works for Nike, Adidas and other brands, announced that all its factories in the Beilun district of Ningbo City have resumed production after temporary Covid lockdowns were lifted by local authorities. However, the factory closures in the region and others have ...

  • Article

    New memberships and online sales support Sport 2000 Austria’s growth


    Sport 2000 Austria looks back on a rather successful calendar year 2021, considering the circumstances, growing for the second year in a row during the pandemic. The turnover figures for 2021 were better than expected, and according to the buying group’s CEO, Holger Schwarting, the positive development should continue in ...

  • Amer_Sports_Logo.svg

    Moody’s upgrades Amer Sports’ outlook on 29% growth, led by China


    Amer Sports booked solid sales growth of 29 percent in the first nine months of 2019 and reduced its debt, according to Moody’s, prompting the rating agency to raise its outlook from stable to positive for the parent company of Arc’teryx, Salomon, Wilson, Peak Performance, Suunto and Atomic, which has ...

  • Article

    New communication strategy for Decathlon in Germany


    Decathlon is rolling out a new brand campaign in Germany, developed in collaboration with the Avantgarde agency, that aims to move the perception of the international retail brand’s market positioning from that of a pure supplier of products to that of a service-oriented platform with an emotional touch. We could ...

  • Article

    Tennis-Point to run a pro shop in Spain


    Tennis-Point has struck a four-year deal to take charge of and operate under its own banner the pro shop at a well-known Spanish tennis academy, the Emilio Sánchez Academy in El Prat de Llobregat, a municipality outside the city of Barcelona. The deal could lead to other pro-shop opportunities for ...

  • Metaverse - Julien Tromeur - Unsplash

    Venture capitalist bullish on the metaverse, VR, data and women’s sports


    The venture capitalist Meredith McPherron has written a guest column for Sportico in which she predicts a rise in the technological side of the sports industry – especially in electronic media, but also in data as a resource and in women’s sports. McPherron is the CEO and managing partner of ...

  • Article

    StockX reviews the collectibles market in 2021


    The collectibles-trading platform StockX has released an annual report, titled Big Facts: Current Culture Index: 2022, that breaks down its key markets – notably sneakers, but also electronics, toys and apparel – for the elapsed year 2021. Jordan remained the best-selling sneaker brand, with items trading at an average premium ...

  • Decathlon

    Decathlon deepens its collaboration with Manor in Switzerland


    Customers of the Swiss Manor department store chain can now purchase more Decathlon products on Manor’s web stores and in new shop-in-shops installed at some of its brick-and-mortar stores. Starting on April 1, the Manor department stores in Fribourg, St. Gallen and Zurich Letzipark will feature dedicated Decathlon areas of ...

  • StockX

    StockX is reportedly working on its IPO


    StockX, the fast-growing auction platform for heritage sneakers and other collectibles, has started working on a public offering with Morgan Stanley and Goldman Sachs, said Bloomberg, quoting “people with knowledge of the matter.” The report, which could not be confirmed, comes a couple of months after StockX announced its first ...

  • TaylorMade

    TaylorMade gets good ratings after hitting $1.4 bn in revenues


    Centroid Investment Partners, the South Korean private equity company that bought TaylorMade last spring from KPS Partners, is now seeking to refinance the debt used for that transaction. Moody’s and Standard & Poor’s gave relatively favorable ratings to its refinancing plans, noting that TaylorMade’s sales continued to grow strongly last ...