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  • News briefs

    Sequential sells DVS Footwear

    2021-07-23T17:54:00Z

    While exploring strategic options to keep afloat, the Sequential Brands Group has announced the sale of its 65 percent stake in DVS Footwear to Elan Polo Internationa l for $2 million in cash. DVS is a global American brand of skate shoes founded in 1995. In April, ...

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    Decathlon products in Manor department stores in Switzerland

    2021-07-23T17:24:00Z

    Decathlon is consolidating its cooperation with the Maus-Frères group, which is its joint venture partner for Switzerland, by offering some of its private label items in ten of the group’s Manor department stores in the country and on the chain’s web store, starting with the outdoor segment. The ...

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    Consolidation in French sports e-tailing

    2021-07-23T17:12:00Z

    Sport-guide.com reports that Lefreto , a French e-tailer that already owns three other sports-related transactional websites, has taken over Glisse-Proshop , a French multi-channel retailer that specializes in products for all kinds of boardsports, including surfing and snowboarding. Glisse-Proshop is more surf-oriented than Glisshop , another French e-tailer owned ...

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    Crocs makes sustainability pledge

    2021-07-23T16:54:00Z

    Crocs has pledged to have net zero carbon emissions by 2030, and to this end it will be increasing the sustainability of its materials, changing its packaging and investing in “resource use” and “product afterlife solutions.” The American brand is modifying the composition of its shoes’ main ingredient, Croslite ...

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    Adidas replaces UA as sponsor of the University of Hawaii

    2021-07-23T16:31:00Z

    Adidas is taking over the sponsorship of the University of Hawaii from Under Armour in two stages, following a negotiated buyout of the latter’s $10.2 million five-year deal with the school that was originally set to expire in June 2022. The Three Stripes will be the school’s sponsor for ...

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    Sportful to sponsor the Girona Gravel Ride

    2021-07-23T16:24:00Z

    Sportful is the official sponsor of this year’s Girona Gravel Ride , a road race within the Sea Otter Europe Costa Brava Girona by Continental competition. Specifically, the Italian brand will be supplying, in a limited edition, the official jersey for all riders. The Ride is 78 kilometers ...

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    Devan’s Moov&Cool technology supports elite athletes in the U.K. and Belgium

    2021-07-23T16:24:00Z

    Devan Chemicals , the Belgian-based textile finishing expert, has been supporting high performance sport in the U.K. and Belgium with its Moov Cool “‘cool comfort technology.” The company has worked alongside the English Institute for Sport ( EIS ) and Sally Cowan , a garment research and development ...

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    Lidl offers golf in more European countries

    2021-07-23T12:45:00Z

    Complementin what we reported yesterday, Lidl has launched a comprehensive range of clothing and accessories for amateur golfers in more than just two European countries. The products are now available in France, Germany, the U.K., Ireland, the Netherlands, Finland, Sweden, Denmark, Belgium, the Czech Republic, Spain, Poland and Slovakia. ...

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    HRX is expanding its product offering

    2021-07-22T14:10:00Z

    HRX , an Indian fitness brand owned by the Bollywood star Hrithik Roshan and Exceed Entertainment , has forayed into the category of sports and fitness equipment for home workouts. HRX ranges will now feature also dumb-bells, kettle-bells, yoga mats and skipping ropes. HRX was first launched in November ...

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    Billabong collaborates with Wrangler

    2021-07-22T14:06:00Z

    Billabong and Wrangler have released the first iteration of a new collaboration meant to blend the Western inspiration of the American brand of jeans with the surf culture of the Australian brand of board sports. They have come out with a first co-branded line of vintage jeans, boardshorts, ...

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    BH Fitness saw its revenues increase by nearly 70% during the pandemic

    2021-07-22T14:06:00Z

    BH Fitness said its turnover jumped by 69.7 percent in 2020 as compared to 2019. The positive performance achieved by the Spanish fitness equipment company during the Covid-19 pandemic followed four consecutive years of decline. The closure of its subsidiaries in the U.S., China and Taiwan allowed BH to ...

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    Puma develops spikes with a Formula 1 team

    2021-07-22T14:05:00Z

    Puma has teamed up with the Mercedes AMG Patronas Formula One team to develop two new fast and light athletic spiked shoes with a strong suspension for the Tokyo Olympics . The Vospeed Tokyo Future Faster + and Evospeed Tokyo Future Nitro Faster + spikes will be ...

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    An Austrian women’s soccer club wins a Sport 2000 team bus

    2021-07-22T12:21:00Z

    In a campaign to support and appreciate the added value provided by local sports clubs to society, Sport 2000 searched for the most popular club among the 15,000 team sports clubs operating in Austria through an online poll. Among the nearly 100 teams that applied to participate in the ...

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    Kassia Davis buys PF Flyers from New Balance

    2021-07-22T10:12:00Z

    Kassia Davis has bought the 84-year-old PF Flyers brand of sports shoes from New Balance . She is a daughter of Jim Davis , controlling shareholder and chairman of New Balance, where she worked in a variety of positions for ten years until 2019. She then founded KADA ...

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    JD Sports invests in Gym King

    2021-07-22T09:18:00Z

    JD Sports Fashion has announced the acquisition of a “significant” minority stake in Gym King . Founded in 2015 by Jay Parker , Gym King is a U.K.-based brand of athleisure and performance wear. The deal is supposed to support Gym King’s growth and international expansion in the U.S., ...

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    L Catterton reportedly mulls IPO

    2021-07-22T09:18:00Z

    L Catterton , the U.S.-based equity investment group partly owned by LVMH and the family holding company of its CEO, Bernard Arnault , has been conducting preliminary discussions with banks about a possible initial public offering, according to Reuters . The investment group’s assets of more than $28 ...

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    Asos warns of volatility ahead while global sales rise

    2021-07-22T08:57:00Z

    Asos, the British online fashion retailer, warned of volatility in the months ahead, due to the rapidly evolving Covid situation worldwide, as it reported a rise in sales and maintained its guidance for annual profits. It pointed out that profits were being squeezed by increased freight costs and global supply ...

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    Expo Riva Schuh closes with 406 exhibitors and 2,700 visitors

    2021-07-22T08:57:00Z

    The 95th edition of Expo Riva Schuh and the 6th edition of Gardabags attracted over 2,700 visitors from 79 different countries, confirming their international reach despite the travel limitations caused by the Covid-19 pandemic. Buyers came from Europe - especially Italy, Germany, Poland, Spain, France and the Netherlands - ...

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    BrandFusion will sell Champion and O'Neill shoes in the Netherlands

    2021-07-21T17:18:00Z

    A Dutch sales agency, BrandFusion, has agreed to include the footwear collections of Pantofola d’Oro, Champion and O’Neill in its product portfolio for the Dutch market, according to Sport Partner . These brands are licensed for various territories by the five-year-old Brandsplus Group , which is also the ...