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ArticleDecathlon uses MediaMarkt to speed up Germany push
French sporting goods chain adds MediaMarktSaturn to its concession roster as it targets 150 German stores by end of 2027.
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ArticleCrossFit gets its HYROX with $15m Xenom launch
The $15m-backed series applies HYROX’s fixed-format, global-circuit model to CrossFit, opening in Texas in June 2026 with 11 events planned for Season 1.
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ArticleSoqa’s founder on closing the female football product gap
German start-up Soqa is building female-first football products the big brands won’t. Founder Gertje Klack explains the gap, and the strategy to close it.
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ArticleSweden’s leading sports retailer Stadium automates logistics
Swedish sports retailer breaks ground on a 40,800 sqm purpose-built distribution centre – with SEK 300m in robotics at its core.
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ArticleDick’s app beats AI in App Store rankings
A fitness-reward feature called MOVE helped the sports retailer climb above ChatGPT and Gemini – a case study European retailers should study.
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PDF NewsletterSGI Europe Executive Edition: Vol 37 - 7+8
Strategic reset costs Puma €643.6m as sales fall 8.1% in 2025 | Saucony’s 31% surge powers Wolverine Worldwide’s 2025 turnaround | Gildan posts record Q4 revenue after HanesBrands integration | Amer Sports targets up to 18% growth in 2026 amid Salomon investment push | Decathlon co-leads €40m first close of industrial-focused ventures fund | JD Sports Fashion announces £200m share buyback program | IKEA pilots store-in-store retail with Decathlon in the UK | Intersport Finke takes EuroShop RetailDesign Award for sustainability | On Running’s Korea robot factory targets tariffs and supply chain risk | Adidas enters hybrid fitness racing with Adizero Dropset Elite | New Balance’s Made in USA spring collection lands at a loaded moment | HYROX at nine: the fitness race that became a brand battleground
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ArticleDecathlon bets on airbag tech to widen safety
The French retailer teams up with an AI-driven wearable airbag specialist to bring elite-level fall protection to mass-market price points.
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ArticleIKEA pilots store-in-store retail with Decathlon in the UK
The furniture giant is renting floor space to outside brands, starting with a Decathlon unit in London – a first for its blue-box stores.
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ArticleDecathlon helps raise €40m for manufacturing-focused fund
The sporting goods giant’s investment arm joins forces with US materials firm Teknor Apex to back factory-floor data startups.
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ArticleDEKA expands into Switzerland and the UAE
These expansions add to a rapidly growing network that includes 12 other countries across four continents.
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