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SGI Europe Executive Edition: Vol 35 - 15+16
US sporting goods imports decline sharply in Q1 | Court approves BowFlex purchase agreement | Decathlon’s global revenue surges by 4.4% to €15.6 billion | Superdry unveils restructuring plans amid financial struggles | “Biggest marketing investment ever”: Puma launches brand campaign | Climate responsibility rating: H&M and Inditex are better than Nike and Adidas | Asics study reveals link between teenage exercise and adult mental wellbeing | More trouble with uniforms for Nike, Adidas ends partnership with Parley for the Oceans | Decathlon France raised revenues | focused on circularity in FY23 | Lululemon unveils Team Canada’s kit for Paris 2024 | Protest supports NGOs and initiatives that ‘help everyone ride more’ | Agilitas Sports appoints former Adidas Design Director as VP Footwear Design | Asics presents new Nimbus Mirai as its “most circular shoe ever” | Change of Iberian plans for Sprinter, Sport Zone
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Decathlon UK partners with media agency Fifty
Decathlon UK has announced Fifty as its new media agency. The new agreement will see the sporting goods retailer and manufacturer leverage Fifty’s artificial intelligence (AI)-powered audience insights technology for its media planning. Fifty will develop and execute Decathlon UK’s integrated media strategy across all media and channels. Fifty optimizes ...
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Short Stops Week 16, 2024
ATHLETES +++ With Phillies pitcher Aaron Nola, Dodgers player Chris Taylor and Cardinals player Brendan Donovan, Skechers has added three more MLB players to its list of ambassadors +++ British triathlete and cross-country runner Hugo Milner, 25, has joined the roster of athletes of Swiss brand On +++ Puma ...
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Decathlon’s global revenue surges by 4.4% to €15.6 billion
In 2023, Decathlon experienced significant developments across various fronts, reflecting its resilience amidst global challenges. CEO Barbara Martin Coppola acknowledged the company’s progress, emphasizing their focus on future sustainability: “We made strides in CO2 reduction while ensuring continued revenue growth.” Financially, Decathlon achieved a 4.4 percent increase in revenue, totaling ...
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Decathlon opens 177th store in Spain
Decathlon has opened its 177th store in Spain, this time in Cáceres, an autonomous community of Extremadura, according to CMDsport and Tradesport. The store appears to be a moved Decathlon City from the same general location. The company operates four stores in Extremadura. Located at the Way Cáceres mall, the ...
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Spanish trade union sues Decathlon
Spanish trade union Comisiones Obreras (CCOO) has filed a lawsuit against Decathlon, claiming that the sports retailer and manufacturer is “violating the fundamental right to freedom of association.” The complaint was filed on April 3. Decathlon is also accused of denying the union’s delegates access to information about the working ...
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Agilitas Sports appoints former Adidas Design Director as VP Footwear Design
Source: Agilitas Richard Zartman, Vice President of Footwear Design at Agilitas Agilitas Sports, an Indian sportswear and athleisure solutions platform, has announced the appointment of Richard Zartman as Vice President of Footwear Design. As part of the founding team of Agilitas Sports, Zartman will lead footwear design ...
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Decathlon Germany sets new sales record in 2023
Despite a challenging environment, Decathlon Deutschland SE & Co. KG – the German subsidiary of the globally active French sporting goods retailer and manufacturer Decathlon SA – closed the 2023 financial year with another sales record. With total gross sales of €1.11 billion, Decathlon Germany, which now has 87 ...
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Decathlon France raised revenues, focused on circularity in FY23
Decathlon France generated €4.752 billion (VAT and other taxes included) in full-year 2023, according to its year-end round-up. This represents a rise of 1.24 percent from 2022 and of 22.52 percent from 2019, the year before the lockdowns. France accounted for about a quarter of Decathlon’s worldwide sales, which, by ...
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Short Stops Week 15, 2024
ATHLETES +++ Skechers has announced baseball star Albert Pujols as a new brand ambassador for Spanish-language campaigns +++ American alpine skiing champion Mikaela Shiffrin and Norwegian racer Aleksander Aamodt Kilde announced on their social media accounts on April 4 that they are officially engaged +++ Golf technology company Rad Golf ...