• WHITESPACE partners with eVent for PFAS-free pants
    Article

    WHITESPACE partners with eVent for PFAS-free pants

    2026-01-22T21:30:00Z

    This choice reinforces the brand’s commitment to sustainable technical materials in premium snowboarding apparel.

  • Bicycle industry stocks in 2025: a struggling sector
    Analysis

    Bicycle industry stocks in 2025: a struggling sector

    2026-01-19T19:38:00Z

    Two-thirds of bicycle industry stocks declined in 2025 as market shakeout continues, though online retailer Bike24 surged 171 percent.

  • Agilitas Sports launches India’s first big-box store
    Article

    Agilitas Sports launches India’s first big-box store

    2026-01-19T16:32:00Z

    Vertically integrated sportswear company Agilitas Sports opened its first 34,000-square-foot SportsYard store in Bengaluru on Jan. 7.

  • SGI Europe Executive Edition: Vol 37 - 1+2
    PDF Newsletter

    SGI Europe Executive Edition: Vol 37 - 1+2

    2026-01-15T00:24:00Z

    Analysis: 2025 sporting goods stocks drop 14% in worst year since 2022 | The activist reckoning: shareholder pressure reshaped sporting goods in 2025 | Anta Sports reportedly offers for Pinault family’s 29% Puma stake | Fairfax Financial acquires 22% stake in Under Armour | Japan trader Marubeni acquires Gola owner Jacobson Group to scale lifestyle platform | JD Sports enables direct purchases through AI platforms in US market | Google launches Universal Commerce Protocol for agentic AI shopping | Puma appoints Anne Putz as Senior Director of Corporate Communications | Puma appoints Nadia Kokni as Vice President Global Brand Marketing | Alo taps ex-Dior executive to lead global push | Canada Goose appoints Daniel Binder to lead Asia-Pacific expansion | New Balance appoints former Frasers Group exec as EMEA sales VP | Campaign spotlight | ‘Can’t return it, won’t quit it’: Decathlon flips retail logic to fight fitness failure | ASICS launches ‘Move Your Body, Move Your Mind’ campaign with reimagined ‘Good Vibrations’

  • Decathlon Canada makes best-selling shoe unreturnable
    Article

    Decathlon Canada makes best-selling shoe unreturnable

    2026-01-12T16:17:00Z

    The retailer is turning its most popular trainer into a non-refundable purchase this month, betting that added commitment will push shoppers to actually lace up and run.

  • Lindsey Vonn to join ISPO 2026 line up
    Article

    Lindsey Vonn to join ISPO 2026 line up

    2026-01-08T12:24:00Z

    Olympic champion and IIC CEO join C-suite conference as Raccoon Media Group and Messe München commit €3 million to reimagine trade show format.

  • Decathlon declares intent to acquire parts of Intersport Spain
    News briefs

    Decathlon declares intent to acquire parts of Intersport Spain

    2026-01-07T16:28:00Z

    Decathlon has informed Spain’s competition authority of its intent to acquire Intersport Spain’s buying group and services.

  • Q1 2026 Event Radar: trade shows and conferences
    Article

    Q1 2026 Event Radar: trade shows and conferences

    2026-01-04T10:42:00Z

    January through March 2026 delivers the sporting goods industry’s densest concentration of strategic gatherings – from retail tech to fabric innovation.

  • SGI Europe Executive Edition: Vol 36 - 50+51
    PDF Newsletter

    SGI Europe Executive Edition: Vol 36 - 50+51

    2025-12-18T08:26:00Z

    Gen Z chooses fitness over social media, Strava study reveals | Columbia’s bold brand relaunch: Connecting with new audiences while honoring Its roots | Nike reshapes leadership team | Puma takeover rumors gain traction | Hugo Boss unveils strategic overhaul | KKR reportedly pursuing acquisition of sports-focused Arctos Partners | Frasers holds guidance despite profit slip | Calvin McDonald exits Lululemon; board names interim co-CEOs for leadership transition | AI sports firm Personar appoints Tony Page as Global Sports Chief | Decathlon Germany ends Payback partnership and introduces ‘Decathlon Membership’ | Fanatics partners with Rokt to inject AI-driven personalization into global e-commerce | Live-auction app WhatNot closes in on $1bn in revenues | FESI General Assembly elects new president as EU Commissioner joins sport policy debate | WFSGI partners with XU Group to debut industry-first Sustainability Academy powered by EY content | WFSGI and Worldly partner to expand sustainability and supply-chain intelligence for the industry

  • Decathlon Germany to launch own loyalty programme in 2026
    Article

    Decathlon Germany to launch own loyalty programme in 2026

    2025-12-12T21:56:00Z

    Decathlon Germany will launch its own loyalty program in January 2026, replacing Payback and rewarding purchases, sports activities and circular engagement.