EVENTS
+++ On Oct. 16-19, the Big Theatre in Milan will host Apreski Milano Mountain Show, a new international hub combining sport, innovation and culture ahead of the 2026 Milano Cortina Winter Olympics
+++ A high-level conference on “IP Protection in the Context of Milano Cortina 2026” will take place at Hotel Hilton in Milan on Oct. 24, organized by the Italian association for intellectual property protection (INDICAM), in collaboration with the International Olympic Committee (IOC) and the Milano Cortina 2026 Organizing Committee, within Italy’s Anti-Counterfeiting Week +++
PRODUCT
+++ Columbia Sportswear announced the reintroduction of the Bugaboot 1, the brand’s first-ever footwear product, honoring the original 1993 design
+++ Onitsuka Tiger and Versace have joined forces in their first footwear collaboration, which involves a reinvented Tai-Chi model and an exclusive loafer fusing sneaker codes and formal footwear
+++ New Balance and Danish fashion house Ganni have teamed up on the 1906L sneaker-loafer shoe +++
BRANDS
+++ French brand Babolat is the official shoe for the Oysho Milano Premier Padel P1 2025, taking place at Allianz Cloud in Milan on Oct. 6-12 +++
RETAIL
+++ Liverpool FC has opened a standalone retail store, the club’s second in the city, at Jumeirah Beach Residence (JBR) in Dubai in partnership with Seventy8 Sports
+++ Technogym’s Vice President, Pierluigi Alessandri, officially inaugurated a new Technogym Showroom in South Jakarta, Indonesia on Sept. 30
+++ Spanish sports retail chain Sprinter has launched its own running club, dubbed Sprinter Run Club, which is debuting in the cities of Barcelona and Valencia
+++ i-Run, a French online and offline retail chain specializing in running shoes, has opened a store in Nice, its 21st overall, at 15 rue de France.
+++ Nike is opening its first Jordan Brand World of Flight flagship store in Philadelphia on October 10 +++
PEOPLE
+++ Rob Pilgrim, previously Head of Sport at YouTube for the EMEA region, has joined Meta as Head of the Sports Partnerships team
+++ Spanish e-commerce firm Bikila has hired Dan Rickfelder, previously Director of International Sales at Brooks Running in Seattle for 15 years, as its new Director of Business Development
+++ The Spanish Association of Sports Services Companies for Public Administrations (AEESDAP) has appointed Eneko Macías Rodriguez, Director of Emtesport, to serve as its new President, in replacement of Javier Blanco Rubio, who served for two terms +++
CORPORATE
+++ International sports and entertainment firm 54 has launched Entourage, a new tech advisory and fan engagement platform, headed by Managing Director William Haxby
+++ Crecera Brands, the parent company behind Sportsman’s Guide, The Golf Warehouse, and Baseball Savings, has acquired Salt Strong, the largest inshore saltwater fishing community in the US.
+++ Global sports, music and entertainment company Wasserman has rebranded the Middle East business units of CSM Sport & Entertainment (CSM), following Wasserman’s acquisition of CSM in 2023 and its rebranding of most of the business in 2024.
+++ FC Bayern München has opened a representative office in Seoul as part of its internationalization strategy.
+++ US-based Pure Hockey, a specialist in hockey equipment, apparel and accessories, has announced the acquisition of Bar Down Hockey Shop, located in Overland Park, Kansas, and thereby made its first entry into the Kansas market +++
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