Smith, a global leader in snow goggles, helmets, and eyewear, announces a collaboration with Ultra Sport EU, appointing them as the exclusive sales agency for the UK & Ireland markets. Smith aims to leverage Ultra Sport’s expertise to drive substantial growth and development across all sectors. Giacomo Malipiero, Smith’s Senior Sales Manager at Safilo, expressed enthusiasm for the ongoing collaboration, saying that their knowledge has played a crucial part in the brand’s success. “We are thrilled to extend our partnership with Ultra Sport, whose exceptional contributions have been pivotal in establishing and advancing Smith’s presence in the UK market,” Malipiero said.
Neil Staples, Sales Director at Ultra Sport, echoed confidence in the partnership, saying that after almost two years of representation as a distributor, the company wants to elevate the brand to new heights. “Our team’s focus remains squarely on Smith, and we believe these changes will empower our customers to achieve greater success. We are eager for the next phase of Smith’s journey in the UK and Ireland.”
