The stupendous growth of the Russian sports market was highlighted at a recent presentation in Moscow by Martin Shankland, managing director of Adidas for Russia and the CIS countries, which are apparently on track to generate sales of $1 billion for the Adidas group as a whole by 2009, and to become its single largest European market by 2010.

The Adidas brand is already the market leader in Russia, its sales having grown by an average of 50 percent per year since 2000. This expansion was largely driven by its own retail activities, whose sales rose by an average of 80 percent over the last 4 years. The company currently operates 240 Adidas stores in Russia, and it targets 400 units by the end of 2009.

As for Reebok, the company is planning sizeable investments to lift the brand from third to second position in the Russian market. It sees particularly strong potential in ice hockey, which is a prominent sport in Russia. The company targets 100 stores for Reebok by the end of 2007, as well as 25 stores for Rockport. By the end of 2009 it intends to have 250 Reebok stores and 100 Rockport outlets operating in the country.