FIFA has expanded its partnership with Globant, the tech company behind FIFA+ and other digital services, to deliver new fan engagement platforms and immersive experiences across upcoming tournaments.

 FIFA  has announced an extended collaboration with Globant, the global technology firm that helped launch FIFA+, to accelerate the development of innovative digital platforms for football fans worldwide. The renewed agreement builds on their existing relationship and introduces new services designed to enhance engagement before, during, and after major tournaments.

Partnership scope and technology solutions

Under the expanded deal, Globant will provide advanced technology solutions, including AI-driven personalization, immersive content formats, and integrated data analytics. These tools aim to create a seamless digital ecosystem across FIFA’s properties, from live match coverage to interactive fan experiences.

Sustainability and inclusivity focus

The partnership will also support FIFA’s sustainability and inclusivity goals by leveraging scalable cloud infrastructure and secure digital environments. According to FIFA, the initiative reflects its commitment to “bringing the game closer to fans everywhere” through cutting-edge technology.

FIFA+ enhancements ahead of World Cup 2026

Globant, known for its expertise in digital transformation, will continue to power FIFA+, the organisation’s streaming and content hub, while introducing new features for social interaction and gamification. These enhancements are expected to roll out ahead of the FIFA World Cup 2026  and other flagship events.

About Globant

Founded in 2003, Globant is a digital-native company specialising in software development and IT services. It operates in over 30 countries and partners with global brands to deliver AI, cloud, and digital experience solutions. The company helps sports teams, leagues, and venues enhance fan engagement, optimise operations, and improve athlete performance through advanced technology solutions.

How Globant serves sports: fan experiences, smart venues, and performance analytics

Globant, often through its joint venture Sportian  (created with LALIGA), offers a wide range of services to the sports and entertainment industry.

The company creates personalised, immersive digital experiences for fans, leveraging AI, data analytics, and streaming platforms to connect with audiences both in-venue and at home. It also works on digitising physical venues like the LA Clippers’ Intuit Dome, implementing solutions such as seamless ticketing, frictionless concessions, and AR/VR experiences to modernise the game-day environment.

Beyond fan engagement, Globant uses data and AI to help teams analyse performance, prevent injuries, scout talent, and make real-time, data-driven decisions during games. The company provides platforms for managing competitions, delivering content, detecting piracy, and streamlining back-end operations for leagues and federations. It also assists organisations in developing new revenue streams through subscription services, personalised offers, and sponsorship acceleration.

Notable partners and clients

Globant works with a diverse portfolio of major global sports organisations, including FIFA, where it powers digital platforms and fan experiences for events like the FIFA World Cup. The company provides Formula 1®  with a cutting-edge Team Content Delivery System for real-time decision-making, and formed the joint venture Sportian with LALIGA  to offer tech solutions to the global sports market. Other clients include the LA Clippers, for whom Globant developed the digital strategy and roadmap for the Intuit Dome smart arena, and Major League Rugby (MLR), where it rebuilt and relaunched their OTT streaming platform, The Rugby Network  (TRN)

 

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