There has been chatter that Timberland may put itself up for sale. According to The Wall Street Journal, the company, which is worth about $2 billion on the stock exchange, has brought in Goldman Sachs to help it with the possible transaction. The Swartz family controls 70 percent of Timberland’s voting rights and 100 percent of the company’s class B shares. Timberland officials have reportedly said talks of a potential sale are mere rumors. Potential buyers being named include Nike, VF Corp. and even Wolverine World Wide. The first two potential suitors would tap into the work and outdoor segments, where they are not particularly strong yet, but WWW is already solid in every category that Timberland inhibits, save for the urban segment where Timberland is suffering. Meanwhile, Timberland has hired Dennis Jenson, a former president of Burton Snowboards, as vice president of business development and licensing. Timberland has also named Brian Moore as vice president of global product development for the men’s authentic youth category. Moore will have the heavy responsibility of making Timberland’s product appealing to young consumers again.