The Professional Triathletes Organization (PTO) has acquired a majority stake in Challenge Family from Y11 Sport & Media, to make it part of the newly announced Triathlon World Tour. Challenge Family has delivered long distance races for over 20 years, hosting more than 30 triathlons worldwide.
Commenting on the acquisition, Sam Renouf, PTO Chief Executive, said: “This acquisition and investment into Challenge Family is a significant moment in the PTO journey, as we make the Triathlon World Tour a reality alongside our partners, World Triathlon, to create a single brand and competition structure that helps professionals, amateurs, fans, media, sponsors and other stakeholders more clearly understand and engage with our sport.”
The competition structure of the Triathlon World Tour, which will start in 2027, combines the existing T100 Triathlon World Tour and the World Triathlon Championship Series (WTCS), rebranded as the T100 and T50 World Championship Series, respectively. The PTO aims to expand the Triathlon World Tour to about 80 events from 2027 onwards.
The full schedule of Challenge Family events in 2026 will continue under the Challenge Family brand for the rest of the year while the two companies continue to plan for 2027.
