Today’s challenging environment is putting significant pressure on margins and profitability. It has never been more important or more valuable to apply a smart and data-based digital growth strategy. With this in mind, we are pleased to bring you the recorded version of our third EDM Expert Talk together with McKinsey & Co.
In this webinar you will learn about DTC as a strategic enabler of growth, more about the digital flywheel, and you’ll get insights into real-life case studies from well-known McKinsey customers within the sporting goods industry.
Victor Duran, Associate Partner at McKinsey and a leader in the strategic, commercial and operational topics of the sporting goods industry, will share the key elements of working DTC business models, focusing on communities as a success factor.
This EDM Expert Talk is exclusive to SGI Europe subscribers only. You can watch the recorded version of the talk that took place in December 2023:
Speakers include:
- Victor Duran, Associate Partner at McKinsey
- Claudia Klingelhöfer, Moderator, EDM Publications
EDM Publication partners with McKinsey
This webinar was the third in our series of EDM Expert Talks together with McKinsey. Missed part one or two? Not a problem.
Part one, “Becoming a Super Winner in the Sporting Goods Industry,” is also available to watch on-demand.
Here you can find part two, “Becoming a Super Winner in Sports – Optimizing Assortments and Pricing.”
The purpose and goal of SGI Europe, a publication from EDM Publications, is to bring the latest news, intelligence and learnings to help Sporting Goods companies and their managers to make better decisions. To support this effort, we are happy to announce our collaboration with McKinsey & Company.
McKinsey is a leading global consulting firm with deep knowledge of the Sporting Goods Industry and, in partnership with the WFSGI, publishes the annual Sporting Goods Report.
McKinsey has developed a complete series entitled “How to become a Super Winner in Sports” which covers the six key pillars every Sporting Goods company should address to succeed in the coming years. Together, SGI Europe and McKinsey are proud to present this series. This third EDM Expert Talk will be followed by further webinars on each of the six pillars.
Together, we will provide you with insights, knowledge and data from the Sporting Goods and Outdoor industries in various formats, including webinars, roundtables and analysis.
