Escalade, Incorporated has formed a new partnership for its US Weight subsidiary as the official US distributor of Adidas Fitness accessories. This addition bolsters US Weight’s growing portfolio of fitness brands, which already includes Lifeline Fitness, US Weight and The Step.
The strategic partnership with RFE International, the global licensee of Adidas home fitness, training, yoga, recovery and strength accessory products, positions US Weight at the forefront of the fitness market, delivering Adidas’ cutting-edge fitness accessories to a wider audience in the US market. The Adidas Fitness range includes innovative gear designed for both professional athletes and fitness enthusiasts.
