Shred partners with Swiss distributor Catrade to develop its presence in the Swiss market for eyewear and protection.
Shred has partnered with Swiss distributor Catrade to develop its presence in the Swiss market for eyewear and protection. According to Ted Ligety, Shred’s co-founder, Chairman and Chief Brand Officer, the partnership is a natural extension of Shred’s mission.
“Catrade has built an exceptional reputation in Switzerland, and their expertise, premium reseller network and deep understanding of the market make them the ideal distributor for Shred.”
Catrade is recognized for its strong relationships with premium retailers and its ability to bring top-tier brands to market, Shred said.
“We are excited to partner with Shred. Their commitment to developing cutting-edge products that enhance both performance and safety aligns perfectly with our mission, Philippe Egli, Partner and Head of Sales Hardgoods of Catrade, said.
Louis Boudrias, Global Head of Sales at Shred, emphasized the strategic importance of this partnership: “Switzerland is a key market for Shred, and working with the right distributor is crucial to ensuring we reach specialty retailers that share our dedication to performance and innovation. Catrade’s experience, premium positioning, and deep industry knowledge make them the perfect fit.”
Through this partnership, Shred and Catrade SA will work closely to bring the brand’s innovation to the best specialty retailers across Switzerland. The collaboration is set to strengthen Shred’s presence in one of Europe’s most discerning ski and snowboard markets.
