Swedish fashion and sportswear brand Björn Borg AB has updated its financial targets by increasing the annual sales growth target from 5 to at least 10 percent.
SGI Europe recently reported that the company had a strong Q2, but largely due to the shoe segment exceeding expectations.
The updated targets reflect Björn Borg’s strategic priorities regarding sales growth ambitions, according to the company. Björn Borg’s board of directors has adopted the following long-term financial targets, including an increase in the sales growth target. The group strives for sustainable and profitable sales growth through expansion in its three main categories: underwear, sports apparel, and footwear.
Updated financial goals for Björn Borg:
- Annual sales growth of at least 10% (previously 5%).
- Annual operating margin target of at least 10% (unchanged)
- An annual dividend of at least 50% of net profit after tax (unchanged)
- The equity ratio should not fall below 35% (unchanged).
