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Corporate
Capital markets
Capital markets activity shaping sporting goods strategy—tracking IPOs, fundraising and capital raises, debt issuance, refinancing, credit ratings, bond issues, investor sentiment, valuation trends, and the financial market dynamics influencing corporate decision-making and capital allocation.
CVC sports platform raises €3.7bn
KKR’s insurer Global Atlantic and Pimco anchor a €3.7bn financing round for CVC Capital’s multi-sport investment platform.
Sportl launches app with £250k pre-seed backing
London startup targets gym studios and flexibility-seeking users with a no-subscription booking model, backed by £250,000 in pre-seed funding.
Barclays upgrades Nike to Overweight
Barclays analyst sees peak investor pessimism on Nike, raising the price target to $73 as North America stabilizes and wholesale grows.
Roxfit raises £1.9m for AI HYROX training
Yorkshire fitness tech startup targets its 260,000-strong user base with fresh capital to deepen AI capabilities and expand gym partnerships globally.
UK startup raises £500,000 to modernize golf resale
Scottish golf tech startup Hosel targets a $3bn pre-owned market long dominated by generalist platforms with poor pricing transparency.
UK sustainable sportswear startup Reflo raises £2.5m
UK sustainable sportswear brand bypasses VC to let customers buy in alongside footballer Harry Kane on Crowdcube
Next-gen wearable patch PointFit wins VC backing
Hong Kong startup PointFit reads lactate through sweat in real time, as VC firm Seveno Capital backs its path from elite sport to mass market.
Amer Sports taps equity to retire secured debt
The Arc’teryx and Salomon parent prices 20.6 million shares at $36.40 each, using proceeds to retire its 6.750% senior secured notes due 2031.
Women’s sport investment: “The math is persuasive”
Project Level is betting on women’s sports as a top growth play, backed by early traction in soccer and volleyball.
Decathlon helps raise €40m for manufacturing-focused fund
The sporting goods giant’s investment arm joins forces with US materials firm Teknor Apex to back factory-floor data startups.
JD Sports pursues share buybacks
The British sports retailer commits to returning cash to shareholders through a two-tranche repurchase scheme.
Largest sports-buyout fund yet closes at $1.2bn
Otro Capital’s inaugural fund more than doubles its $500m target, with investments already made in Alpine F1, Two Circles and FlexWork.
Kings League raises $63 million in funding round
The investment will support global expansion projects.
PTPA seeking outside capital, per report
Players’ union explores $1bn raise to reshape tennis governance and commercial control.
Activist investors reshaped sporting goods in 2025
Record activism in 2025 forced leadership changes at Lululemon, Nike, YETI and Under Armour as sophisticated funds exploited post-pandemic valuation gaps.
Bank of America downgrades Adidas amid growth concerns
Bank of America downgrades Adidas to rare sell rating, citing slowing growth and rising competition from On, Asics as shares fall 7.6 percent.
NFL clubs approve $32m flag football league investment
NFL clubs have authorised up to $32 million in investment for a professional flag football league, using the league’s 32 Equity vehicle to build infrastructure ahead of the sport’s Olympic debut in 2028.
Carbon raises $60m to scale 3D printing
Silicon Valley additive manufacturing company Carbon, Inc. has raised $60 million from investors including Adidas and Sequoia Capital, accelerating its cash-flow positive path.
Snow League raises $15m for global expansion
The Snow League, founded by Shaun White, has raised $15 million to expand its professional snowboarding and freeskiing league globally, with backing from 359 Capital, BITKRAFT Ventures, and Fenway Sports Group’s Linda Henry.
Moody’s cuts Nike’s senior-unsecured rating on cost pressures
Nike has seen its senior unsecured debt rating downgraded by Moody’s Investors Service from A1 to A2 because of margin pressures and elevated costs.
Goldman buys Excel Sports for ~$1bn
Goldman Sachs agrees to buy majority stake in Excel Sports, the agency representing Caitlin Clark, Tiger Woods and Derek Jeter, in a deal worth close to $1bn.
Andorran bank to invest €40m in sports tech
Actyus, an investment-management firm within Andorra’s Andbank, has established a €40 million investment fund for sports tech.
Smart-ring producer en route to $11bn valuation
Ōura Health Oy, the Finnish maker of the Oura ring fitness tracker, is raising $875 million in Series E funding.
Italian football club Como 1907 launches start-up platform with The Players Fund
The initiative will give start-ups a chance to test and scale.
World Rugby to invest in US
The country is set to host the Men’s Rugby World Cup and the Women’s Rugby World Cup, in 2031 and 2033 respectively.
Klarna debuts at New York Stock Exchange
Swedish fintech Klarna made its stock market debut on the New York Stock Exchange, raising $1.37 billion (€1.26bn) in its IPO.
StubHub again seeking NYSE IPO
The Ticket reseller starts his third attempt to hopes to make an initial public offering.
Perfect Moment secures $6.6m in new financing
The luxury skiwear brand raised new capital through two transactions, securing funding for FY2026 and beyond.
Peak Achievement plans C$250m bond sale
The Canadian parent of several ice hockey and lacrosse brands plans to reduce debt through a new bond offering, according to multiple sources.
49ers running back McCaffrey joins While on earth
The NFL player has joined the young US-based performance brand as co-founder and investor to help shape its next growth phase.
Novak Djokovic invests in Incrediwear
The company specializes in bioactive infrared fabric technology.
GoPro strengthens its balance sheet
The action camera maker signed a second lien credit agreement as part of a broader effort to strengthen its balance sheet.
Professional Triathletes Organisation announces funding round led by SURJ
The new funding will support PTO’s next phase of growth and promote PTO’s expansion into the MENA region.
NHL icon takes minority stake in CCM
The current head coach of the Montreal Canadiens has become a shareholder in the elite hockey equipment manufacturer.
Meta invests €3bn in EssilorLuxottica
The US tech giant deepens its ties with its smart glasses partner.
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