- Home
- Newsletters & Briefings
- Products
- Corporate & Financial
- Retail
- Marketing
- Consumer
- People
- Sustainability
- Events
- About Us
- AccountOut
- Search
- More from navigation items
Corporate
Capital markets
Capital markets activity shaping sporting goods strategy—tracking IPOs, fundraising and capital raises, debt issuance, refinancing, credit ratings, bond issues, investor sentiment, valuation trends, and the financial market dynamics influencing corporate decision-making and capital allocation.
NIL and athlete wealth management: the new Atlantic divide
JPMorgan, Goldman Sachs and Morgan Stanley are competing for athlete assets. Europe has no equivalent infrastructure.
Yue Yuen warns of 50–55% Q1 profit drop
Yue Yuen flags a 50–55% Q1 profit decline as reciprocal tariffs, rising wages and factory disruptions erode manufacturing margins.
Wilson launches rival athleisure venture
lululemon’s largest individual shareholder is building a rival brand platform in Vancouver as LULU shares sit near five-year lows.
S&P affirms Amer Sports BBB- after debt paydown
S&P Global Ratings keeps Amer Sports at investment grade after the Arc’teryx owner uses equity proceeds to retire senior secured debt.
HSBC cuts Nike rating on tariffs, slow turnaround
HSBC cuts Nike to Hold with a $48 target as tariff exposure and a stalling turnaround weigh on the world’s largest sportswear group.
Golden Goose keeps BB- rating after HSG takeover
S&P affirms Golden Goose’s BB- rating as stable after acquisition, citing strong DTC momentum and robust margins despite a spike in leverage.
Nike stock hits 12-year low after Q3 results
Nike is down more than 15% in five sessions and trading at its lowest since 2014 — with Goldman Sachs cutting its target today.
S&P raises outlook on Kontoor to ‘stable’
Rating agency cites smoother-than-expected Helly Hansen integration and planned debt repayment behind the revised assessment.
Seven elite athletes back Whoop on Series G round
Ronaldo, James, McIlroy and four other elite professionals join sovereign funds and medtech giant Abbott in a $575m round valuing Whoop, the performance wearable platform, at $10.1bn.
Sawiris closes €4.6m adidas derivative position
adidas Supervisory Board member Nassef Sawiris discloses closure of a €4.6 million short put via NNS Investments Cyprus in a regulatory filing.
Perfect Moment raises $12m in growth capital
Luxury ski brand pairs revolving credit with a China-connected institutional investor after reporting its first profitable quarter.
NFL champion, NWSL star back cleat startup Caddix
The Baltimore startup targeting ACL and lower-body injury reduction secures backing from a Super Bowl quarterback and an NWSL defender.
North America’s Pro Padel League raises $15m
The North American professional padel circuit has closed its second major funding round in 12 months as franchise values surge past $10 million.
KMD Brands halts trading for capital raise
New Zealand outdoor group KMD Brands — owner of Rip Curl, Kathmandu and Oboz — suspends trading as it finalises a placement and share offer.
Institutions build Nike stake ahead of Q3 results
Multiple funds raised NKE positions in Q3 as Wall Street upgrades its outlook, with Nike’s quarterly results due March 31.
Lululemon shares edge lower on soft 2026 guidance
Despite a Q4 beat, investors focused on below-consensus 2026 guidance and a continuing leadership vacuum at the top of the company.
Australian tennis player Kyrgios joins The Picklr
The tennis star is betting on pickleball’s boom with a new investment and ambassador role.
KMD Brands calls in Goldman amid debt pressure
The New Zealand outdoor apparel group confirms engaging Goldman Sachs but says no decision on any recapitalisation has yet been made.
S&P upgrades Wolverine World Wide to B+
Two years of debt reduction and stronger brand performance earn Wolverine World Wide a credit upgrade from S&P Global Ratings.
CVC sports platform raises €3.7bn
KKR’s insurer Global Atlantic and Pimco anchor a €3.7bn financing round for CVC Capital’s multi-sport investment platform.
Sportl launches app with £250k pre-seed backing
London startup targets gym studios and flexibility-seeking users with a no-subscription booking model, backed by £250,000 in pre-seed funding.
Barclays upgrades Nike to Overweight
Barclays analyst sees peak investor pessimism on Nike, raising the price target to $73 as North America stabilizes and wholesale grows.
Roxfit raises £1.9m for AI HYROX training
Yorkshire fitness tech startup targets its 260,000-strong user base with fresh capital to deepen AI capabilities and expand gym partnerships globally.
UK startup raises £500,000 to modernize golf resale
Scottish golf tech startup Hosel targets a $3bn pre-owned market long dominated by generalist platforms with poor pricing transparency.
UK sustainable sportswear startup Reflo raises £2.5m
UK sustainable sportswear brand bypasses VC to let customers buy in alongside footballer Harry Kane on Crowdcube
Next-gen wearable patch PointFit wins VC backing
Hong Kong startup PointFit reads lactate through sweat in real time, as VC firm Seveno Capital backs its path from elite sport to mass market.
Amer Sports taps equity to retire secured debt
The Arc’teryx and Salomon parent prices 20.6 million shares at $36.40 each, using proceeds to retire its 6.750% senior secured notes due 2031.
Women’s sport investment: “The math is persuasive”
Project Level is betting on women’s sports as a top growth play, backed by early traction in soccer and volleyball.
Decathlon helps raise €40m for manufacturing-focused fund
The sporting goods giant’s investment arm joins forces with US materials firm Teknor Apex to back factory-floor data startups.
JD Sports pursues share buybacks
The British sports retailer commits to returning cash to shareholders through a two-tranche repurchase scheme.
Largest sports-buyout fund yet closes at $1.2bn
Otro Capital’s inaugural fund more than doubles its $500m target, with investments already made in Alpine F1, Two Circles and FlexWork.
Kings League raises $63 million in funding round
The investment will support global expansion projects.
PTPA seeking outside capital, per report
Players’ union explores $1bn raise to reshape tennis governance and commercial control.
Activist investors reshaped sporting goods in 2025
Record activism in 2025 forced leadership changes at Lululemon, Nike, YETI and Under Armour as sophisticated funds exploited post-pandemic valuation gaps.
Bank of America downgrades Adidas amid growth concerns
Bank of America downgrades Adidas to rare sell rating, citing slowing growth and rising competition from On, Asics as shares fall 7.6 percent.
SGIE Daily Digest
Stay informed. Stay ahead.
Every weekday in your inbox.
The news, analysis and competitive signals that matter — curated for industry professionals.
Sign up for free
Intelligence, analysis and advice for the global sporting goods industry.
TOPICS
Corporate and FinancialRetail and Supply
Marketing
Consumer
People and HR
Events and Trade Shows
Legal
CSR and Sustainability
Technology and AI
Asia-Pacific
Athlete economy
MARKET ANALYSIS
Analysis and dataIndustry Scorecards
Reports
Case Studies
SERIES and SPECIALS
Winter Olympics 2026Circular Economy
Impact of Sports
Redefining CSR 2025
SUBSCRIPTIONS
Membership plansFAQs
ASK SGIE AI
For premium subscribersABOUT US
About usNewsroom and Contacts
Media solutions
- COPYRIGHT © EDM PUBLICATIONS GMBH
- Contact Us
- FAQS
- Terms and Conditions
- Privacy & Cookies Policy
- Impressum
- Issues
- Topics A-Z