Swedish sports fashion brand J.Lindeberg has appointed Felix Burman as Wholesale and Managing Director for Central Europe, effective Jan. 1, 2025.

With almost 20 years of experience in various sales roles, J.Lindeberg hopes that Burman will bring “a wealth of expertise that is crucial to continuing J.Lindeberg’s wholesale business with key sales and brand partners in Central Europe.” The company emphasizes his extensive experience stems from sales positions in which he represented brands such as Nike, The North Face, Spyder and Kontoor Brands.

“With Felix, we are gaining a leader with extensive experience in working with influential brands in the sports and lifestyle sector,” Kalle Kickuth, CSO at J.Lindeberg said. “In a short time at the company, Felix has had a positive impact on our wholesale business along with our key wholesale and brand partners and I am confident that Felix, together with our wholesale team, will further strengthen our position in our key market of Central Europe,” Kikuth concluded.