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Leadership moves
Executive appointments, board changes, and senior leadership moves in sporting goods—analyzing what hirings, departures, and promotions reveal about strategic direction, capability gaps, and competitive positioning.
Latest
Unisport hires ex-Dick’s eCommerce chief as global CMO
Denise Karkos moves from Dick’s Sporting Goods to lead marketing at Innova Capital-backed Unisport
PUMA taps Dusan Hamlin to lead global e-commerce
Hamlin’s appointment follows PUMA’s split of its direct-to-consumer business into retail and e-commerce arms.
PFAS-free membrane maker Niber builds toward a brand
Niber Technologies has appointed BRAIND’s Tomas Vucurevic as Chief Brand Advisor to lead its ingredient brand strategy.
Digital Brands Group hires Vuori’s growth exec
David Sosnowski helped drive Vuori’s growth before joining the board of this little-known Nasdaq-listed apparel company.
Anta brand CEO Xu Yang resigns
Anta Sports Products confirms Xu Yang has resigned as CEO of its namesake brand; Lai Shixian named interim CEO.
Gymshark appoints new CTO
Shaun Perkinson succeeds John Douglas. The move comes alongside physical retail expansion and the founder’s move to buy back control of the brand.
PUMA hires Nike veteran to lead new Core unit
The move follows PUMA splitting its business into separate Sportstyle and Core teams.
On splits leadership Olsen built, hands to two chiefs
The commercial function Britt Olsen built from scratch is being split, with an APAC veteran and a Ralph Lauren alum stepping in.
adidas names Mayer GM Central Europe
Claus-Peter Mayer succeeds Marina Mogus effective September 1; Olivier Gianina takes Southern Europe from August 1.
WHOOP hires Nike’s former CMO as members pass 3 million
The wearable brand poaches Nike’s marketing chief just as its membership crosses a major milestone.
Slovenian ski maker Elan names Žiga Schmidt interim director
Leon Korošec departs Slovenian ski manufacturer Elan after 25 years to become state secretary at Slovenia’s economy ministry.
KMD Brands board move hints at bigger strategy shift
KMD Brands has appointed Ian Morrice, former Metcash and Warehouse Group CEO, as independent non-executive director.
Nike imports financial discipline from outside sport
David Denton joins from Pfizer, replacing Matthew Friend who steps down August 17 after Nike’s Q4 FY2026 earnings call.
Sprinter to complete an eight-year-old merger
A Canary Islands holdover from Sport Zone’s pre-JD Sports era is set to be folded into Sprinter.
El Corte Inglés appoints new CEO
Eight months after dismissing Bottazzini, Spain’s department store giant names COO Javier Catena as chief executive.
Nike board member John Rogers moves to advisory role
John Rogers Jr. will not stand for re-election at the September 2026 annual meeting after eight years on Nike’s board.
Columbia names Vernachio as SOREL President
Joe Vernachio, former CEO of Allbirds and Mountain Hardwear leader, joins SOREL effective June 22, 2026
Footasylum CFO Nick Scott steps down
The UK sportswear retailer says Scott leaves “to pursue new ambitions”; the search for a permanent successor is underway
Intersport adds a fourth C-suite seat
Intersport creates Chief Strategic Brands Partnership Officer role as its executive team grows to four
Jens Aage Skare Nielsen confirmed as Rugby Europe CEO
Eight months in, the interim CEO gets the permanent job
Uneekor launches in UK and Europe with new sales team
The AI-powered golf simulator brand appoints EMEA Director of Sales, UK & Ireland Director, and EMEA Supply Chain Manager.
Afydad reelects De la Dehasa
The Spanish sport industry association’s president ran unopposed for the third time, matching the pattern of 2018 and 2022.
Lenzing promotes COO Kasperkovitz to CEO
Austrian cellulose fiber group returns to profit and bets on internal succession to hold its recovery course
Haglöfs appoints global wholesale director
The Swedish outdoor brand hires a Peak Performance executive to strengthen wholesale and direct-to-consumer coordination.
Fanatics Commerce names veteran marketer as CMO
Gersch unifies brand, performance and lifecycle marketing under one role for the DTC fan apparel platform.
Frasers Group merges brand and people under one exec
Andy Brown has been promoted to chief people and brand officer at the British multibrand retailer.
Oberalp passes the keys to the next generation
A dual leadership transition reshapes Oberalp’s governance for the next phase
Authentic Brands restructures leadership ahead of planned IPO
Authentic Brands Group names a public-market veteran to lead day-to-day operations as it prepares for a potential listing
PUMA names Dennis Schroeder MD Europe
Dennis Schroeder left PUMA for Nike, 11teamsports and SNIPES. Now he returns to lead PUMA’s entire European operation.
Atomic names six directors in commercial restructure
Atomic names six directors and separates brand-building from activation in a structure built around specialist retailers.
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