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Leadership moves
Executive appointments, board changes, and senior leadership moves in sporting goods—analyzing what hirings, departures, and promotions reveal about strategic direction, capability gaps, and competitive positioning.
Latest
PUMA CEO takes over sales as commercial chief exits
No successor is named yet, leaving Hoeld to personally run sales as PUMA’s leadership rebuild continues.
Technogym settles into new finance leadership
Carlo Capelli and Pierluigi Alessandri now hold the finance and risk roles Marabini and Capelli once shared.
Head Spain hands sales, marketing reins to Nike veteran
Oriol Martínez de Juan succeeds a 12-year incumbent now moving to an international post within the Head group.
PUMA brings in Nike veteran to lead sport marketing
The Nike veteran arrives Oct. 1 as PUMA continues a broad leadership reshuffle under Arthur Hoeld.
Think Beyond names Robertson as first CEO
Melissa Robertson becomes Think Beyond’s first CEO, taking an equity stake as the consultancy scales.
Toni Sailer names Head of Sales, US director
The premium ski fashion brand fills two senior roles as it works to expand sales channels and its North American footprint.
Oura stacks its board ahead of IPO
Oura is adding a roster of public-company veterans to its board as the smart ring maker moves closer to a U.S. stock market debut.
Nike names new Converse COO
Bauer, formerly Foot Locker’s chief supply chain officer, starts at Converse on Sept. 14.
Toni Sailer completes generational ownership handover
The transfer follows Kevin Taubenberger’s 2022 CEO appointment, formalizing succession already underway operationally.
Nike names Jane Ewing chief commercial officer
The appointment centralizes wholesale and direct-to-consumer accountability at Nike as it works to rebuild retail partnerships.
HOKA names Antoine Berthoud EMEA marketing director
Antoine Berthoud joined HOKA as a freelancer in 2013. He now runs the brand’s events and activations across EMEA.
The challenger hires the expert: GOFLUO taps John Zopfi
John Zopfi spent decades building wholesale networks for Patagonia and 7mesh. Now he is taking that playbook to the visibility Belgian challenger brand.
lululemon unifies China and APAC under one leader
San Yan Ng, lululemon’s China chief since 2018, expands into a new regional president role covering APAC.
Kickz names basketball retail veteran general manager
Kickz names Marijn van Dommelen general manager | SGIE
Activewear brand Vuori extends its C-suite build-out
Vuori has named Carey Collins Krug, most recently Abercrombie & Fitch’s marketing chief, as CMO.
Lululemon comms chief Bill Chandler exits Sept. 4
Chandler’s exit follows Lululemon’s AI chief and strategy chief departures ahead of O’Neill’s Sept. 8 CEO start.
PUMA sports marketing VP Adamsson to step down
After more than 25 years and countless World Cups, PUMA’s sports marketing chief is moving on.
Former IKEA CEO named JD Sports Fashion chair
Peter Agnefjäll ran IKEA for four years and chaired Ahold Delhaize before taking JD Sports Fashion’s board chair from Sept. 1.
Lululemon’s AI chief exits after 11 months
BNP Paribas and Bloomberg Intelligence both read the exits as a continuity problem rather than an AI problem.
Worldly appoints Senior VP of Growth
On Aug. 11 Worldly appointed Léyoh Goodall Senior Vice President of Growth, tasking her with aligning the supply-chain platform’s commercial and customer teams around “verified data” – rather than “estimates or averages” – in an era of “tariff pressure, tightening regulation, and multi-tier complexity.”
adidas names Birgit Kretschmer as next CFO
Kretschmer, a 25-year adidas veteran and outgoing C&A CFO, joins the Executive Board September 1, succeeding Harm Ohlmeyer.
Unisport hires ex-Dick’s eCommerce chief as global CMO
Denise Karkos moves from Dick’s Sporting Goods to lead marketing at Innova Capital-backed Unisport
PUMA taps Dusan Hamlin to lead global e-commerce
Hamlin’s appointment follows PUMA’s split of its direct-to-consumer business into retail and e-commerce arms.
PFAS-free membrane maker Niber builds toward a brand
Niber Technologies has appointed BRAIND’s Tomas Vucurevic as Chief Brand Advisor to lead its ingredient brand strategy.
Digital Brands Group hires Vuori’s growth exec
David Sosnowski helped drive Vuori’s growth before joining the board of this little-known Nasdaq-listed apparel company.
Anta brand CEO Xu Yang resigns
Anta Sports Products confirms Xu Yang has resigned as CEO of its namesake brand; Lai Shixian named interim CEO.
Gymshark appoints new CTO
Shaun Perkinson succeeds John Douglas. The move comes alongside physical retail expansion and the founder’s move to buy back control of the brand.
PUMA hires Nike veteran to lead new Core unit
The move follows PUMA splitting its business into separate Sportstyle and Core teams.
On splits leadership Olsen built, hands to two chiefs
The commercial function Britt Olsen built from scratch is being split, with an APAC veteran and a Ralph Lauren alum stepping in.
adidas names Mayer GM Central Europe
Claus-Peter Mayer succeeds Marina Mogus effective September 1; Olivier Gianina takes Southern Europe from August 1.
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