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Leadership moves
Executive appointments, board changes, and senior leadership moves in sporting goods—analyzing what hirings, departures, and promotions reveal about strategic direction, capability gaps, and competitive positioning.
Latest
Triathletes’ new chair: former Meta Head of Sport
Former Eurosport CEO and Meta Head of Sport replaces Chris Kermode at the helm of the athlete-owned triathlon body.
Nike loses another innovation chief
Tom Bignall exits Nike’s top innovation role after less than a year – the fourth change in three years – as shares sink to a 12-year low.
On puts co-founders in charge as Hoffmann exits
Co-founders Allemann and Coppetti take operational control at On as Hoffmann exits; Scott Maguire elevated to president and COO.
Deichmann heir takes charge at Snipes Europe
Fourth-generation Deichmann family member replaces Dennis Schröder as head of the Cologne sneaker and streetwear chain.
Footasylum names Gymshark exec Hannah Mercer CEO
The Gymshark and adidas veteran takes charge at the UK streetwear retailer as it pushes into DACH, the Gulf and new UK stores.
Worldly names VP for human rights risk
Supply chain intelligence platform Worldly taps a 12-year Walmart responsible sourcing veteran as new regulations raise the stakes for social data.
VF Corp names new North Face president
Caroline Brown exits after fewer than two years; Chris Goble to lead the outdoor brand with a commercial and product background.
Stria Sport brings aboard NBA’s Andre Drummond
76ers center Drummond takes an ownership position at Stria Sport, a Chicago indie basketball brand, also joining as Creative Director.
Misto Holdings CEO handover founder to his son
Gene Yoon moves to honorary chair as his son takes over the group behind Fila, Titleist and FootJoy.
Dale of Norway strengthens North American team
Coming off strong Olympic visibility in Cortina, the Norwegian heritage knitwear brand — whose garments are produced using hydropower — is investing in US and Canadian wholesale growth.
Amer hires Carrie Ask to lead Wilson
The former US Navy officer and Helly Hansen chief brings global brand, retail transformation and wholesale expertise to the ball and racquet sports giant.
GoPro promotes company veteran to CFO
The action camera maker taps a 13-year company veteran to lead its finances as longtime CFO Brian McGee moves to a new presidential role.
Newton Golf adds finance veteran to board
With John Bode, the golf equipment maker adds a multi-board public company CFO with hands-on golf industry operating experience.
Int’l Padel Cluster appoints new head of operations
Former Babolat and Ternua executive Michel Gogniat takes the helm as industry body prepares new strategic plan.
Claire Wood Named Vice President, Footwear Product Strategy at Brooks Running
Industry veteran returns to Brooks in newly created role to strengthen footwear innovation and product-to-market execution after strong 2025 revenue growth.
Sports Emotion hires Adidas veteran to handle its own-brands
Spanish retailer creates new senior role to expand private label portfolio and boost profitability
Canada Goose names Patrick Bourke North America president
The outerwear brand promotes 10-year veteran to lead regional growth strategy and retail execution across the US and Canada.
TradeInn brings travel and outdoor veterans to board
The Spanish online retailer adds eDreams co-founder Pérez-Tenessa as chairman and ex-Backcountry chief Nielsen.
EuroLeague’s new CEO is former NBA Europe VP
Former NBA Europe VP takes the helm as predecessor exits under cloud of alleged conflicts of interest and strained club relations.
Arc'teryx appoints first Chief Brand Officer and new GM EMEA
Technical outerwear brand creates new C-suite role as part of global growth strategy, also names EMEA leadership.
Transition over, new chief executive in place at JD-owned ISRG
Iberian Sports Retail Group (ISRG) has a new General Manager in José Pérez-Milá, Diffusion Sport and others report. He is replacing CEO Francesc Casabella, who has left the group.
Padel brand Nox appoints new General Manager
Spanish padel brand Nox promotes long-serving sales executive Iván García to the position, with Jesús Ballvé Cuesta remaining as CEO.
Cristina Álvarez becomes Chairwoman of El Corte Inglés
Cristina Álvarez is now Chairwoman of El Corte Inglés, with the board approving her appointment. She also chairs the Ramón Areces Foundation.
JD Sports global MD departs after 30 years
Michael Armstrong has left JD Sports after 30 years, with EMEA general manager Paul Orange promoted to managing director as the sportswear retailer reshapes its leadership structure.
New Balance names ex-Frasers exec EMEA sales VP
Ger Wright, who led Frasers Group’s sports division, joins New Balance to drive European expansion and capitalize on brand momentum.
New Balance might have a new head of retail for EMEA
Former Lacoste executive Oliver Kamp appears to have joined New Balance as Retail Director for EMEA, according to his LinkedIn profile.
Women’s sports brand Goal Five names new CEO
Women’s sportswear brand Goal Five promotes Chief Marketing Officer Suzanne Berg Currier to CEO.
US Soccer names Deloitte’s Dan Helfrich as COO
The US Soccer Federation has appointed Dan Helfrich, outgoing Chairman and CEO of Deloitte Consulting, as its new Chief Operating Officer, effective January 1, 2026
Xponential Fitness appoints Chief Legal Officer
Xponential Fitness Inc. (NYSE: XPOF) has appointed Gavin M. O’Connor Chief Legal Counsel & Administrative Officer. He will take charge on Nov. 14.
Columbia Sportswear names Co-Presidents
Columbia Sportswear Company promoted longtime legal and business executive Peter J. Bragdon and brand strategist Joseph P. Boyle to Co-Presidents on Nov. 12.
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