People
Leadership moves
Executive appointments, board changes, and senior leadership moves in sporting goods—analyzing what hirings, departures, and promotions reveal about strategic direction, capability gaps, and competitive positioning.
Latest
J.Lindeberg names Henrik Bunge CEO from April 2027
Henrik Bunge, CEO of Björn Borg since 2014, will become CEO of J.Lindeberg on April 1, 2027. Björn Borg is seeking a successor.
Lululemon appoints Tara Poseley to its board
The last board seat owed to Chip Wilson goes to Tara Poseley, who ran product at Lululemon a decade ago.
Deckers adds The RealReal’s CEO to its board
Rati Sahi Levesque, who was The RealReal’s first employee in 2011 and now runs the company, joins the Deckers Brands board on Dec. 1.
Puma names Arne Arens Chief Commercial Officer
Former Unspun CEO Arne Arens joins the Puma Management Board on Nov. 15 to lead global sales and market strategy.
FP Movement names ex-Nike Kylee Clarke marketing head
The activewear label creates a global marketing role as revenue rises 26% and it plans to grow in Europe.
Ex-Snipes CEO Schröder confirms Skechers EMEA role
The former Snipes CEO oversees 58 countries, over 1,000 stores and two distribution centers for the US footwear group.
Dennis Tao elected Puma Supervisory Board Chairman
Anta’s Head of M&A and Capital Markets succeeds Héloïse Temple-Boyer, with former Anta brand executive Jeanne Huang also joining.
Harry Arnett returns to Callaway as chief brand officer
The marketer who led Callaway’s brand from 2012 to 2019 is back, now in charge of brand strategy and demand creation worldwide.
Father and son now share the Amer Sports boardroom
Eric Ding, who runs Descente China for Anta, joins his father Shizhong Ding on the board of the Arc’teryx and Salomon owner.
Head rebuilds US leadership ski team
Matteo Murer joins from Tecnica Group to run Head’s global ski boot unit, and Frank Shine is hired as a marketing consultant.
JD Sports to replace a second top board role in months
A new Chair in September, a new Senior Independent Director to follow: JD Sports is renewing both top independent board roles.
Authentic Brands Group names Lark-Marie Antón CCO
The former USA Today Co. communications chief reports to CEO Matt Maddox and joins the Executive Committee.
Lacoste brings back Guibert, the CEO it replaced
Éric Vallat exits; Thierry Guibert now runs both Lacoste and its Swiss parent, Maus Frères, according to Reuters.
Salomon puts its strategy chief on the Executive Board
Katharina Bahde, who joined in 2024, becomes Vice President and takes a seat on the Executive Board.
Italian retailer Cisalfa hires Nicola Lazzari as COO
Nicola Lazzari, whose background is supply chain and logistics, reports directly to General Manager Boris Zanoletti.
Nike names Michael Hunter head of Nike Japan
Hunter led Nike Canada for four years and spent five earlier years in Tokyo as senior director for marketplace partners.
Golden Goose hires Burberry’s digital chief
Giorgio Belloli replaces Danilo Piarulli, who left to run sneaker brand Autry, and takes charge of CRM, digital and omnichannel.
Frasers Group acquires 8.78% of Under Armour Class A
The UK retailer disclosed 16.6 million shares in an Oct. 1 SEC filing that certifies no aim of influencing control.
Under Armour EMEA adds a wholesale executive
Dan Moneypenny joins Under Armour from UK retailer Footasylum, where he was Director of Wholesale.
Nike puts stores and wholesale under one EMEA lead
Alika Nileshwar, who has worked across women’s, kids’ and wholesale, will run strategy for Nike Direct and sales.
Nike picks ex-Reebok Europe chief to run DACH
Kleber announced the hire himself on LinkedIn.
Hugo Boss changes finance chief as Frasers advances
Ivica Maric replaces Yves Muller weeks after Frasers installed its own CEO as Hugo Boss’s chairman.
U.S. Polo Assn. hires ex-Abercrombie & Fitch designer
David Swetman spent 18 years shaping A&F menswear. Now he leads men’s and boys’ design for a brand targeting $4 billion in sales.
Wolverine eliminates Active Group president role
Susie Kuhn left Wolverine Worldwide on Sept. 21 after the company cut the segment president role.
Indian football clubs take control of their revenue
Yadav joins from JSW Sports, where he was chief commercial officer, as the league’s 13 clubs take over its commercial rights.
PUMA gives Europe to Nike’s former EMEA sales lead
The incoming Europe lead built his record at Nike, most recently returning EMEA wholesale to growth before leaving in 2025.
Noto Group answers sporting goods two-way talent demand
New UK partners let the firm serve outbound demand from US sporting goods brands, not just inbound demand from Europe.
Nike looks to luxury for board expertise
Arnault, deputy CEO of Moët Hennessy, joins Nike’s board after leadership roles at Tiffany & Co and Rimowa.
JD Sports names North America CEO and Group CMO
John Mersho becomes JD North America CEO and Mike Grimes is promoted Group CMO, effective immediately.
Skechers hires ex-PUMA North America chief as CMO
McRae departs the top job at PUMA’s biggest market to build Skechers’ marketing team.
SGIE Daily Digest
Stay informed. Stay ahead.
Every weekday in your inbox.
The news, analysis and competitive signals that matter, curated for industry professionals.
Sign up for free
Intelligence, analysis and advice for the global sporting goods industry.
TOPICS
Corporate and FinancialRetail and Supply
Marketing
Consumer
People and HR
Events and Trade Shows
Legal
CSR and Sustainability
Technology and AI
Asia-Pacific
Athlete economy
China and APAC
MARKET ANALYSIS
Analysis and dataIndustry Scorecards
Reports
Case Studies
SERIES and SPECIALS
FIFA World Cup 2026Winter Olympics 2026
Circular Economy
Impact of Sports
Redefining CSR 2025
SUBSCRIPTIONS
Membership plansFAQs
ASK SGIE AI
For premium subscribersABOUT US
About usNewsroom and Contacts
Media solutions
- COPYRIGHT © EDM PUBLICATIONS GMBH
- Contact Us
- FAQS
- Terms and Conditions
- Privacy & Cookies Policy
- Impressum
- Issues
- Topics A-Z