adidas and New York streetwear retailer Kith launch a joint football capsule on May 29, pairing four era-specific match kits and archive footwear revivals with tailored suits, denim, and a randomized autographed trading card mechanic.
Two decades after signing Lionel Messi in 2006, adidas is marking the footballer’s 20th international anniversary with a capsule collection made with New York-based streetwear retailer Kith, which is also celebrating its 15th anniversary. The capsule, launched May 29, pairs on-pitch product with lifestyle apparel, moving from match kits to tailored suiting and washed denim.
From match kits to full wardrobe
The collection includes four era-referencing kits built around Messi’s early-career No. 19 and his now-standard No. 10. They are offered as full match sets with shorts and goalkeeper versions. Alongside the football kits, the collection expands into off-pitch categories including suiting, knitwear, denim and travel pieces, unified by KXVH anniversary branding.
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Adidas is following the template Nike’s Jordan Brand set for extending performance heritage into broader wardrobes. Kith brings a streetwear audience accustomed to higher price points and frequent limited-edition collaborations.
From footwear to collectibles:
The capsule also adds a collectibles element. Customers who buy a jersey or a pair of shoes will receive a limited-edition trading card, and fewer than 100 PSA-graded autographed Messi cards will be randomly inserted into select orders.
