ASICS’ Metafuji Trail 2 and Blazeblast, both on sale globally since August 1, extend the brand’s trail range at the elite and entry level, reinforcing the Performance Running growth behind this month’s upgraded full-year guidance.
ASICS’ two newest trail running shoes are now on shelves. They land at opposite ends of the trail category as the brand raises its full-year guidance on the back of surging demand across running and lifestyle.
The Metafuji Trail 2 is the brand’s flagship trail racing shoe. It uses an updated, trail-specific carbon plate with an X-shaped design intended to improve propulsion on climbs and control on descents. The midsole pairs FF LEAP foam on top with FF BLAST PLUS cushioning underneath, and the outsole uses 3.5 mm lugs for grip on technical terrain.
Elite athletes Tom Evans and Ben Dhiman tested prototypes before launch, taking first and second place at a major 2025 trail event in Chamonix. Evans has since raced the production version in a 100-mile trail race.
Alongside it sits Blazeblast, a different proposition entirely: a new trail franchise aimed at runners who want the bounce of the brand’s road shoes without the technical demands of serious trail racing. It combines FF BLAST MAX cushioning with a forefoot Trampoline Pod construction designed to add spring to each stride, an engineered woven upper, and a lighter 2.5 mm lug pattern built for runnable trails rather than mountain terrain.
Both shoes have been available globally since Aug. 1, priced at $250 for the Metafuji Trail 2 and €160 for the Blazeblast. The launch gives ASICS simultaneous entries at the elite-racing and more accessible ends of trail running.
The timing lines up with a broader growth story.
In half-year results published last week, ASICS raised its full-year revenue forecast by more than 10 percent to ¥1.05 trillion (€5.69bn). Performance Running, the category both new franchises sit within, generated ¥220.6 billion (€1.19bn) in first-half revenue, up 19.3 percent.
That gives the two launches a strategic role beyond product news.
Metafuji Trail 2 defends ASICS’ position at the competitive end of trail racing, where rivals court sponsored athletes and race-day visibility. Blazeblast targets volume: a broader, less technical runner base that the brand hopes will follow the crossover pattern already driving its SportStyle lifestyle business, which nearly doubled in the second quarter. Together, the pair lets ASICS compete for elite credibility and mainstream trail adoption at once, at a moment when the company is leaning on both ends of its running range to sustain growth.
