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ArticleFrasers takes near 6% stake in Puma
Mike Ashley’s retail group joins Anta Sports as a significant Puma investor as the German brand struggles against Nike, Adidas and On.
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ArticleFrasers Group opens first Nordic flagship store
British retail giant deploys Sports Direct alongside XXL to control Nordic sporting goods through complementary urban and destination retail positioning.
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AnalysisAnalysis: Industry stocks tumble 14% in 2025
Public sporting goods companies lost $67bn in aggregate market value in 2025 as tariff fears and operating challenges sent valuations down 14.3% on a weighted basis.
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News briefsFrasers buys Swindon Designer Outlet
Frasers Group has acquired Swindon Designer Outlet, one of the UK’s top five outlets by footfall, as part of its physical retail expansion strategy.
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Short Stops Week 48, 2025
EVENTS +++ The FA, Irish FA, Scottish FA and FA of Wales have submitted a joint bid to host the 2035 FIFA Women’s World Cup. +++ Assosport President Alessio Cremonese will discuss Italy’s sports industry role at “Beyond the Game: Sport, Economy and the Road to Milano-Cortina 2026,” an event ...
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ArticleSports Direct launches star-studded Xmas campaign
Sports Direct’s new holiday campaign roars into action with a celebrity-driven lineup and hero products to inspire active gifting and fresh sport starts.
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AnalysisThe 20 biggest sports retailers in Europe
Europe’s 20 largest sports retailers grew sales by 4 percent in 2024, with market leaders like Decathlon and JD Sports driving growth.
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News briefsFrasers Group deploys AI-first Commercetools Agentic Commerce suite
Shoppers of Sports Direct and other brands of the Frasers retail ecosystem will be able to purchase products directly within AI shopping channels.
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ArticleSports Direct’s immersive Liverpool flagship
Sports Direct’s new Liverpool flagship includes Everlast Gyms+, HYROX Performance Centre and immersive brand zones.
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News briefsFrasers Group acquires majority stake in U.S. luxury retailer The Webster
The owner of Sports Direct and Flannels is further strengthening its position in the global premium and luxury retail segment.
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