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AnalysisAnalysis: Industry stocks tumble 14% in 2025
Public sporting goods companies lost $67bn in aggregate market value in 2025 as tariff fears and operating challenges sent valuations down 14.3% on a weighted basis.
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News briefsFrasers buys Swindon Designer Outlet
Frasers Group has acquired Swindon Designer Outlet, one of the UK’s top five outlets by footfall, as part of its physical retail expansion strategy.
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Short Stops Week 48, 2025
EVENTS +++ The FA, Irish FA, Scottish FA and FA of Wales have submitted a joint bid to host the 2035 FIFA Women’s World Cup. +++ Assosport President Alessio Cremonese will discuss Italy’s sports industry role at “Beyond the Game: Sport, Economy and the Road to Milano-Cortina 2026,” an event ...
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ArticleSports Direct launches star-studded Xmas campaign
Sports Direct’s new holiday campaign roars into action with a celebrity-driven lineup and hero products to inspire active gifting and fresh sport starts.
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AnalysisThe 20 biggest sports retailers in Europe
Europe’s 20 largest sports retailers grew sales by 4 percent in 2024, with market leaders like Decathlon and JD Sports driving growth.
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News briefsFrasers Group deploys AI-first Commercetools Agentic Commerce suite
Shoppers of Sports Direct and other brands of the Frasers retail ecosystem will be able to purchase products directly within AI shopping channels.
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ArticleSports Direct’s immersive Liverpool flagship
Sports Direct’s new Liverpool flagship includes Everlast Gyms+, HYROX Performance Centre and immersive brand zones.
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News briefsFrasers Group acquires majority stake in U.S. luxury retailer The Webster
The owner of Sports Direct and Flannels is further strengthening its position in the global premium and luxury retail segment.
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AnalysisThe world’s biggest sports retailers
Our annual analysis of the world’s 50 largest sports retailers presents the revenue of the top international sports retailers and ranks their growth year-on-year.
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ArticleFrasers Group meets profit forecast despite sluggish consumption
Frasers Group successfully navigates difficult market conditions. The British company has increased margins despite declining sales.
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