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  • Short stops

    Short Stops Week 40, 2022


    EXECUTIVE CHANGES +++ Focus Bikes has hired 11-year Mondraker veteran Pablo Villa as its country manager for Spain +++ Golf distribution company Worldwide Golf Brands has appointed Don Haymes as finance and operations director +++ Elaine Boltz, EVP, chief operating and transformation officer for Crocs, is leaving her position with ...

  • Short stops

    Short Stops Week 39, 2022


    PRODUCT & MARKETING +++ Sneaker and streetwear marketplace Stadium Goods has teamed up with German safe manufacturer Döttling on a limied-edition line of made-to-order sneaker safes, which will be sold exclusively on Farfetch +++ Arena has announced that Simone Manuel has joined the brand’s team of elite swimmers in a ...

  • Short stops

    Short Stops Week 38, 2022


    PRODUCT & MARKETING +++ Nike is introducing the LeBron XX sneaker, which celebrates LeBron James’ 20th year with Nike and 20th year in the NBA +++ Pádel Nuestro is the official store of International Padel Players, an amateur circuit that is making its debut this year and will be crisscrossing ...

  • Short stops

    Short Stops Week 37, 2022


    PRODUCT & MARKETING +++ Lacoste has collaborated with Berlin-based skate brand Civilist to create an exclusive 11-piece unisex capsule consisting of polos, T-shirts, crewnecks, jackets and various accessories in signature Lacoste heritage materials +++ Kappa is the new official technical supplier of Italian football club Cesena FC in a ...

  • Short stops

    Short Stops Week 36, 2022


    PRODUCT & MARKETING +++ In collaboration with Salomon, the Val Thorens Tourist Office has released a limited edition ski of 200 pairs to celebrate the 50th anniversary of the ski resort +++ Skechers has announced British musician, presenter and entrepreneur Myleene Klass as the new brand’s ambassador for women’s footwear ...

  • Short stops

    Short Stops Week 35, 2022


    PRODUCT & MARKETING +++ After Martita “Doctor of Padel” Ortega, Pádel Nuestro has signed a sponsorship deal with a second student of medicine, Bárbara las Heras, the current no. 18 in women’s pádel +++ Hyperice has introduced the Normatec Go, a portable device offering mobile air compression therapy for the ...

  • Short stops

    Short Stops Week 34, 2022


    PRODUCT & MARKETING +++ Puma has released its first collaborative sneaker with Nanamika, which uses the Puma Suede VTG as a base +++ Salomon has added to its roster of U.S. road running athletes with a 2.5-year contract for professional road and track runner Maggie Montoya, who debuted in January ...

  • Short stops

    Short Stops Week 33, 2022


    CORPORATE AND M&A +++ Nike, for the second consecutive year, has closed its global corporate office from Aug. 15-19 for “Well-Being Week,” an opportunity for Nike employees to relax and recharge +++ British fashion retail chain Ted Baker has agreed to a cut-price £211 million (€250.5m) takeover by U.S.-based Reebok-owner ...

  • Short stops

    Short Stops Week 32, 2022


    E-COMMERCE & DTC +++ In collaboration with Celeritas and PuntoMOX, Aliexpress – the online retail marketplace operated by Alibaba – has over the past year expanded its network of click-and-collect pick-up points in Spain to about 5,000, according to Diffusion Sport +++ EXECUTIVE CHANGES +++ Planet Fitness promoted ...

  • Short stops

    Short Stops Week 31, 2022


    PRODUCT & MARKETING +++ Intersport and French football club Olympique de Marseille are extending their partnership, which has been in place since 2009, for three additional seasons +++ Decathlon is the new technical partner of Italian club L84 Futsal for the 2022/23 season +++ Kappa will be the official supplier ...

  • Short stops

    Short Stops Week 30, 2022


    PRODUCT & MARKETING +++ Pádel Nuestro has signed Ari Sánchez and Paula Josemaría, the number two players on the young women’s circuit, to sponsorship deals +++ Varlion’s Summum Pro S and W will be the official balls for this year’s Premier Padel tournament, to be played for the first time ...

  • Short stops

    Short Stops Week 29, 2022


    EXECUTIVE CHANGES +++ Connexa Sports Technologies (formerly Slinger Bag) has appointed Rohit Krishnan, a venture capitalist at Unbound, to its board of directors +++ PRODUCT & MARKETING +++ Castore has signed British Olympic champion Eve Muirhead, one of the world’s most successful curlers, as its latest ambassador +++ ...

  • Short stops

    Short Stops Week 28, 2022


    CORPORATE AND M&A +++ Australian footwear and streetwear retailer Sneakerboy has been placed into administration +++ PRODUCT & MARKETING +++ Speedo has announced an official partnership with the home nations of Team England, Wales and Scotland exclusively at the 2022 Commonwealth Games, which will be held in Birmingham, ...

  • Short stops

    Short Stops Week 27, 2022


    PRODUCT & MARKETING +++ Amazon has for the first time secured the rights to broadcast live European Champions League soccer matches via its Prime Video service for its U.K. subscribers +++ After 11 years with Nike, Màlaga CF will switch to Hummel as its kit supplier for five seasons starting ...

  • Short stops

    Short Stops Week 26, 2022


    E-COMMERCE & DTC +++ With its new logistics service Vinted Go, the Lithuania-based second-hand platform Vinted wants to develop more efficient shipping options for its own platform and third-party companies +++ Zalando has introduced a Europe-wide minimum order price to qualify for free shipping, with different minimum amounts in different ...

  • Short stops

    Short Stops Week 25, 2022


    PRODUCT & MARKETING +++ Puma is the new kit partner of Cholet Basket, a professional basketball club that is based in Cholet, in western France, starting in 2022/23 and for three seasons +++ Watch brand Fossil has collaborated with Maui and Sons and Madrid Skateboards for two separate collections celebrating ...

  • Short stops

    Short Stops Week 24, 2022


    RETAIL & DISTRIBUTION +++ Twitter is testing a new feature, called Product Drops, which will allow online merchants to showcase their upcoming product launches using both text and images while also highlighting when the product will become available for purchase +++ Rip Curl is opening a new shop in Barcelona’s ...

  • Short stops

    Short Stops Week 23, 2022


    EXECUTIVE CHANGES +++ Amazon’s global consumer chief, Dave Clark, who had been with the company since 1999 and helped lead the building-out of its logistics system, is leaving the company “to pursue other opportunities,” effective July 1 +++ Alibaba has appointed James Dong as the new CEO of Lazada Group, ...

  • Short stops

    Short Stops Week 22, 2022


    PRODUCT & MARKETING +++ Angell Sports Ltd, a British brand of custom tennis rackets, has introduced the ASi 2.0, a tennis racket with a novel hybrid construction of carbon fiber chassis and injection-molded body +++ French football club Paris FC has signed a contract with Adidas for four seasons, ending ...

  • Short stops

    Short Stops Week 21, 2022


    RETAIL & DISTRIBUTION +++ Spanish sporting goods retailer Forum Sport is launching a rental service for sports equipment in partnership with Newe +++ eBay is opening its first sneaker store called “Wear ’Em Out” in Los Angeles on Fairfax Avenue on Memorial Day weekend +++ At the end of June, ...