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    How COVID-19 has impacted the Fitness Market – Insights and Trends 2021


    The COVID-19 pandemic has caused a sudden halt to the booming fitness market. But not all segments have faltered. Some even have profited from the recent developments. We take a look at the situation before Corona hit, the changes it caused, and the trends that will follow in 2021.

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    Analysis: Sporting goods industry stocks surged by 32% in Covid year


    This exclusive chart shows the development in the market capitalization of the top 86 stock-listed sporting goods companies between the end of 2019 and the end of 2020. This is exclusive data and analysis for Professional Members.

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    Analysis: The European Sports Retail Market


    This is an exclusive, yearly statistic only available for subscribers of SGI Europe. It includes revenue and market share development of the major sporting goods retailers in 15 European countries.

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    Analysis: The world’s major sports retailers


    This exclusive, yearly statistic shows the revenue development of the 50 largest sports retailers between 2019 and 2020. This is exclusive data and analysis for Professional Members.

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    Analysis: The 10 major European sports retailers online


    The online retail business in the sporting goods sector has been growing stronger and stronger in recent years, and it has been accelerating during and after the first wave of the coronavirus pandemic. New business models and start-ups have disrupted classic sales channels. Players with strong roots in technology, data and innovation have been taking an increasing share of the market, profiting from deep consumer insights and trends. But brand awareness, people, careers and leadership are still playing a strong role in the success of any venture, as many of the examined companies stress on their B2B websites.

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    Global industry stocks leap by 46%, led by sports retailers


    This exclusive chart shows the market capitalization development of the top 85 stock listed sporting goods companies (2019 to 2018). This is exclusive data and analysis for Professional Members.

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    What next in 2020 and beyond?


    Many brand and retailers ar on a mission to reinvent themselves. Which companies are leading the pace and why and what are key trends?

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    The global sports retail chains grew by 5% in 2018


    The largest integrated sporting goods retailers in the world grew overall by 5 percent in local currencies on an average weighted basis in 2018, with big differences from one region to the other, according to an annual study by Sporting Goods Intelligence. In terms of dollars, the 57 retail companies ...

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    The European sports market remains flattish


    As in 2017, the Western European sporting goods market was almost flat overall in 2018, going up in some countries and declining in others, with some retailers outperforming it, according to an annual exclusive study of 15 markets by SGI Europe. In terms of currencies, the market rose by 2.7 ...

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    Analysis: Sports apparel market 2018


    Mirroring trends in the athletic footwear market, which grew at a similar rate last year (see our previous issue), global sales of apparel by sporting goods companies to the trade moved up by 9.0 percent in dollar terms in 2018 to an estimated $89.7 billion, according to an annual survey ...

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    Asia-Pacific overtakes Europe in a buoyant sports footwear market


    Driven by a booming Chinese market and by the growing lifestyle sneaker trend, the branded athletic footwear market grew by 8.9 percent to a new record of $66.7 billion in terms of invoiced sales in dollars in 2018, according to an annual survey by Sporting Goods Intelligence. Retailers did not ...

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    Analysis: The sports equipment market 2018


    After posting modest improvements of 1.4 percent in 2016 and 0.2 percent in 2017, the global branded sports equipment market booked a stronger 3.0 percent increase in dollars in 2018 at the wholesale level, building up to a total of $80.0 billion, according to a survey of the major vendors ...

  • Market Report China

    The Sporting Goods Market in China


    This report of more than 330 pages is now available for download if you are a premium member. Published 2016 in partnership with ISPO and the EMLyon business school, it covers mainly five sports categories in the Chinese market: Fitness, Running, Team sports, Snow sports + Outdoor . ...

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    Market capitalization of global sporting goods industry sector increased by 10.1 percent in 2018


    The stock market capitalization of the global sporting goods industry sector increased by 10.1 percent in terms of local currencies in 2018, in contrast with major declines in stock indexes worldwide, especially toward the end of the year.