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ArticleK-Swiss secures ATP sponsorship
K-Swiss has signed a multi-year agreement to become the Official Footwear of the ATP, covering on-court officials, physical therapists and unsponsored players, while also developing a co-branded five-shoe collection for global retail.
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ArticleXtep seeks global reach as its core brand is challenged
Maye Musk gave Xtep instant visibility. The running credibility it’s chasing abroad still takes years to build.
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ArticleSaucony powers Xtep’s growth as core brand slows
Saucony and Merrell are growing faster than the flagship Xtep brand, a shift now central to the group’s H1 2026 results.
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Case StudyCase study: how Xtep turned Saucony into a profit engine
A $61 million China buyout turned a break-even brand into a fast-growing profit engine
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News briefsXtep opens first Saucony flagship store in Hong Kong
HK sales per sq ft already outpace the mainland as Xtep’s premium running brand opens at K11 Art Mall
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ArticleXtep plants six flags in Malaysia
Six stores, a localized shoe launch and a 10KM race with 10,000 applicants for 1,500 slots: Xtep is betting Malaysia’s running boom is real.
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News briefsSaucony surges 40% in Xtep’s Q1 update
Chinese sportswear group posts mid-single-digit core brand gains and 40%-plus Saucony sell-through growth in the first quarter of 2025.
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ArticleXtep hits record profit on Saucony surge
The group reports highest-ever net profit of RMB1.37 billion (€172 million) as Saucony’s 31% revenue surge and Southeast Asian e-commerce drive gains.
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ArticleAnta extends its lead in 2025 with record revenue and a 23.8% margin
Thanks to a multi-brand strategy: China’s market leader increases revenue and strengthens its position in the sporting goods market.
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ArticleXtep refinances HK$500m debt via new bond
Chinese sportswear group extends debt maturity by three years through concurrent repurchase and issuance, securing lower funding costs.
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