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ArticleXtep plants six flags in Malaysia
Six stores, a localized shoe launch and a 10KM race with 10,000 applicants for 1,500 slots: Xtep is betting Malaysia’s running boom is real.
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News briefsSaucony surges 40% in Xtep’s Q1 update
Chinese sportswear group posts mid-single-digit core brand gains and 40%-plus Saucony sell-through growth in the first quarter of 2025.
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ArticleXtep hits record profit on Saucony surge
The group reports highest-ever net profit of RMB1.37 billion (€172 million) as Saucony’s 31% revenue surge and Southeast Asian e-commerce drive gains.
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ArticleAnta extends its lead in 2025 with record revenue and a 23.8% margin
Thanks to a multi-brand strategy: China’s market leader increases revenue and strengthens its position in the sporting goods market.
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ArticleXtep refinances HK$500m debt via new bond
Chinese sportswear group extends debt maturity by three years through concurrent repurchase and issuance, securing lower funding costs.
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News briefsXtep goes multi-channel in Malaysia
Xtep forms joint venture with Bonia Corporation in Malaysia, opening flagship store at Mid Valley Megamall as part of Southeast Asia expansion strategy.
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News briefsXtep posts low-single-digit Q3 growth for core brand; Saucony exceeds 20% in China
Xtep posts modest Q3 growth for main brand while Saucony China jumps over 20%, underscoring premium vs. mass-market divergence.
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News briefsSaucony exceeds 40% retail growth in China in Q1
MS Sports Company Limited reports retail trends for its core Xtep and Saucony brands.
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ArticleXtep Intl. realigns strategy, raises FY operating profit by 9.3 percent
Saucony’s parent company´s revenue from continuing operations increased by 6.5 percent to RMB13,577.2 million (€1.782b).
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News briefsChinese firms Stella and Xtep provide operational updates
Footwear manufacturer Stella International reported an 18.9 percent increase in consolidated Q1 revenues to $338.4 million from $284.6 million for the three months ended March 31. Shipping volume increased by nearly 22 percent year-over-year, led by the sports category, to 11.7 million pairs. However, the average selling price (ASP) of ...